Propaganda †Persuasive Techniques Essay

Arundhati Roy and Michael Moore be two very clever propagandists who drug abuse of goods and services tidy and persuasive proficiencys to convey a particular message. These techniques are designedly apply to appeal to us, the sense of hearing, and our appetites, our finger of business organization and above all our vanity. These techniques apply in The end of imagination (Arundhati Roy) and Fahrenheit 9/11 (Michael Moore) testament be examined to consider how effective these propagandists are at appealing to these cozy conductrs.Roys essay The end of imagination foc practice on atomic warfare, her primary(prenominal) argument was that the Indian government and all serviceman governments must non be involved in the production or testing of nuclear bombs as they are simply to destructive and harmful to all of creation. Moores film focused on the presidency of George W. Bush, the Iraq war and its coverage by the American media, his main argument was that American c orporate media did not bring home the bacon an objective and accurate analysis concerning the invasion of Iraq, and that George Bush was, at the sentence an inept president.The close important subdivision in a propagandists arsenal is the ability to draw sensation from a ref or viewer, along with the ability to control and direct that emotion so that the audience believe what is organism presented, with bulge out doubting whether or not, it is accurate. There are many emotions that can be provoked by a propagandist however the strongest is by far reverence. Fear play are used by both Roy and Moore very effectively, the title of Roys essay itself is an workout (The end of imagination). Roy writes in the opening sentence May 1998.Itll go devour in history books, provided of course we dumbfound history books to go megabucks in. Provided, of course, we put up a future. This is a prime example of fear tactics existence used to consume the audience in a sense of uncertainty for the future, however this is not the only technique at use here, take-off is also present. Exaggeration is used either to emphasize facts and figures or in this case to try and convince the audience that the situation is worsened than it actually is, stirring the audience so that they become fearful.Moore also uses travesty however in a somewhat different way. He uses exaggeration to portray George W Bush as al nigh always macrocosm on holidays after the 9/11 attacks, this technique is deliberately take as Bush did not spend as much sentence on holiday as the audience is made to believe. Moore also uses fear tactics like Roy suggesting that the US Government is able to spy on American Citizens. Whether or not this is true is irrelevant because it makes people distrust their right of privacy and may have a sense of panic, at last appealing to the audiences sense of fear.Humour is also a very useful tool in a propagandists toolbox of techniques. There are many different way s to persuade the audience, but iodine in which Moore does very effectively is by ask rhetorical questions for example what was he thinking? and did we really elect this clapperclaw president? This technique is effective because the audience may feel much inclined to agree with a presenter who makes them laugh and is confident active what they are saying than a presenter who just recites facts.People have sex laughing and because of that have a thirst for laughter a skilful propagandist realises this and uses humour to appeal to their audiences appetites. Another powerful and also humorous technique is the use of sarcasm. Moore says The president did what any of us would do, he went on holiday? Sarcasm is frequently used by Moore, questioning Bushs intelligence and portraying Bush as failing as a president. Roy chose not to use humour in The end of imagination though it is clear that Roy feels very strongly approximately nuclear weapons and it is evident in the techniques she employs when writing.She writes with a lot of emotion, using a lot of emotive language The nuclear bomb is the most anti-democratic, anti-national, anti-human, now evil thing that man has ever made. Here Roy uses raw emotion to appeal to the audiences appetite. People hunger for knowledge, more significantly the truth. Both Roy and Moore use that knowledge and feed the audiences appetites by telling the truth. bingle very cunning persuasive technique is the use of selective reporting. throughout Roys entire essay, she wrote only about her viewpoint, not providing opposing views or perspectives therefore leaving no room for discussion or argument.This technique is used, bombarding the audience with just one side of the story and therefore convinces the audience to believe that the issue is black and white and the presenters view is correct and justified. In contrast to Moores Fahrenheit 9/11 reports only one side of the story as if to brainwash the audience. Inclusive language is used frequently by Roy, she uses words like our and we so that the audience feels favorable and included in the essay, this technique is used to appeal to our vanity. Another technique used by Moore is the assassination of George W.Bushs character. On myriad occasions Moore would use repetition of key words and phrases e. g. Im a war president, Sadam, Al Qaeda, , Nuclear weapon, Hes got them to diminish the intelligence of Bush. Moore also point out flaws in Bushs administration and almost any flaw that he could find, giving examples of where Bush contradicted himself and often made a tantalize out of himself. Attacks on his opponents and Character Assassination were two of Moores most effective techniques, used to persuade viewers that he was undoubtedly and irrefutably correct.Roy on the other hand did not have one person to range. Her target was the Indian and world Governments. Roy appealed to all audiences in her closing statement by saying If you are religious, then r emember that this bomb is Mans challenge to God. Its worded quite simply We have the power to revoke everything that you have created. If youre not religious, then look at it this way. This world of ours is four thousand, six hundred million years old. It could end in an afternoon. This technique appeals to all demographics as it outlines the sheer magnitude of the issue being presented.Roy portrays that the offender is nuclear bombs and the victim is the world. This technique directly appeals to our sense of fear and vanity as everyone likes to feel confident and comfortable and that vanity that we have is at stake. Arundhati Roy and Michael Moore are two presenters that have been given the title of propagandists. A propagandist attempts to manipulate the way their audience thinks to persuade them to believe what is being presented. Various techniques can be employed to do this however the most effective are those that appeal to the viewers appetites, fears and vanity.Roy and esp ecially Moore have the resources needed to present certain information that appeal to our appetites. Skilled propagandists throw the ability to encourage and stir various emotions and use that emotion to create a sense of uncertainty appealing to our perception of fear. Lastly Arundhati Roy and Michael Moore utilize writing and presenting techniques to constrict our comfort and conflict the audiences pride appealing to the sterling(prenominal) internal persuader of all, our vanity.