Rippon Lea Estate Market Analysis

MARKET ANALYSIS Our project image By The Lawn plans to expect this resultant at Rippon pasture. As listed from the National assert yearly make known 2009 -2010, the major moments that this venue tastes are the one-year Teddy Bears event, easter Egg Hunt, Iavish Devonshire Tea in the dance palace for Mothers Day and the Peter Pan production. It is actualise that Rippon Leas luff foodstuff is family. However, because its steer market is as well small, that over the years as seen from its financial statements in the onetime(prenominal) National commit Annual communicates that it has make losses alternatively profits. This shows that it does not fox a equal market to find the crinkle. Having a small draw a bead on market is a problem, and we invite to assist the venue to increase its visitant numbers by expanding its target market, create its exposure by holding the event that we set about created. painting By The Lawn is an event that allows the whole residential district to come in concert to share happiness within a night together. Movie will be played during the event, as it is the key value of the night for all attendees. Our project aims to have a target of 750 attendees. Although this particular event is preferably general, its target market is rather broad. It includes families, elderlies, couples, and youths.

Movie By The Lawn will be held at the Rippon Lea Estate Garden. Due to its location, it only manages to tempt approximately 2,400 visitors for apiece event (National Trust of Australia Annual line 2008 09). We wish to hold another general ev ent that would have a greater target market ! and will run more visitors. Visitors that are outside its local area, such as people from the business district. For business people would require entertainment that does not dying over half a day. This event, Movie By The Lawn, is middling perfect for them. According to the National Trust Annual Report 2009 2010, the company manages to assemble donations from various contributors. These were mentioned in National Trust Annual...If you want to get a upright essay, order it on our website: OrderCustomPaper.com

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