A Brief Note On Media Intervention And Advertising

CHAPTER 3 Media Intervention Advertising 3.1 INTRODUCTION The key concept of marketing is customer communication. How we tell the customer about our product, its features, uniqueness we offer, on the whole, how we communicate the value to customer. Connecting with consumers is achieved via various means: ââ€"  Direct Contact: Door to door marketing ââ€"  Mass Marketing: o Posters/ Fliers/ Boarding’s/ Hoardings o Media: ââ€" ª Print Media (Newspapers, Magazines) ââ€" ª Television, Video Advertisements etc. ââ€" ª Internet Social Media Coming to our product of apparels, historically there was no evidence of advertising. As clothing was a basic necessity, a required presence of weavers, word of mouth was the only way people came to know about various weavers, the good ones, with quality etc. There was long spread word about different varieties of textile woven at different places, like Chanderi Silk, Kancheevaram Silk, Bengal Cotton, Pochempalli Style etc. The uniqueness of the product was its attraction that spread throughout the country. There was also a period where the weavers/ manufacturers were different from those who sold it. There were small scale shops based on just one city villages around. The retailers had share of profits they took care of advertising themselves via door to door publicity, announcing in streets about a new shop opening, the variety of clothes they offer, new designs, prices etc. Small posters limited to the town would also be used. There was also anotherShow MoreRelatedCommon Dietetic Strategy For Reducing Energy Intake1447 Words   |  6 Pagesparticipants who were enrolled in a 12-month weight loss trial, the Smart Study. The Smart Study was conducted from 2008-2010 in Australia by researchers at the University of Wollongong. Participants in the Smart Study were locally recruited through media advertising. After withdrawals, a total of 86 participants were included in the present analysis. The majority of participants were female (n=63). The mean age for the entire sample was 45.2, t he mean weight was 88.5 kg, and the mean BMI was 31.1. 4. 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