Business Report for Radisson Hotels and Resorts Case Study

Business Report for Radisson Hotels and Resorts - Case Study ExampleAddition totallyy, Carlson and SAS (Scandinavian Airlines System) are equity holders of the Rezidor Hotel Group (Forbes) thus giving the name Radisson SAS outside the unite States(Forbes). Moreover, it has established partner networks with more than 20 worldwide airline programs (Radisson SAS) as well as with major financial companies such as American Express, Diners Club, pause Visa and Mastercard to bid their customers with special offers and promotions (Radisson SAS). Its vision is We want to be the most admired corporation in London and in Manchester(Radisson Edwardian), while its mission is to provide 100% guest satisf proceeding (customers are competent to report to the company if any dissatisfaction occurs and Radisson will take restorative action or guests are not required to pay that particular service), 100% employment engagement (i.e. full staff empowerment) as well as acquiring a positive property f low (by keeping every customers and employees satisfied) (Radisson Edwardian).The hotel industry is facing many established competition, such as Four Seasons, Hyatt, Ritz Carlton, Le Meridien, Marriot, etc. Thus to make itself salient(ip) and unique, providing quality service is a strategic action. Radissons service guarantee statement should include a promise of providing only the best service, experienced and skilled employees to figure customer satisfaction. If the company does not fulfill its commitment, hence the business promises to repay for its mistake. It should make it acknowledged by stating it in its business plan, code of conduct, in all of its hotels (in all rooms, at the lobby, etc.), in employees and franchisees contract as well as in its media, website, catalogues, brochures, email newsletters, etc to make all of its employees, customers, franchisees aware of its commitment. Technological advancements have been maturation very fast in recent years. Radisson shoul d make use of this enhancement. The business could place a customer survey questionnaire at its website or send them via email. This action will allow the company to analyze and evaluate its customer opinion around the world and thus Radisson will be able to take corrective action to ensure that its commitment of providing customer satisfaction is fulfilled. By having the internet available, the colloquy process between the company and its customers is enhanced customers are able to contact Radisson and receive replies from the company more rapidly. This system reduces the possibility of not responding to certain customers and also reduces time delays. In order to guarantee employee and customer satisfaction, monitoring is essential. This can be make by undertaking performance appraisals, where employees fill out a form regarding their performance as well as complaints with this the company is not only able to know its employees dissatisfaction but how it has affected its performa nce. Feedback from performance appraisals will provide information for planning in training, recruitment, selection, development, rewards and separation. Radisson should also perform a grievance procedure (2-way communication system), where employees are able to communicate their complaints and employers are able to reprimand staff for conducting unsatisfactorily performance. The 2-way communication system enables an equality of power, a better relationship