Health Sciences and Medicine Chapter Questions (Planning Your Needs Essay

Health Sciences and Medicine Chapter Questions (Planning Your Needs Assessment Logic models SMART objectives) - Essay exemplificationThe personal and social backgrounds of the mentally ill patients are a lack of belonging that is characterized on both a physical and psychological aspect. The homeless people are mostly poor people who whitethorn not afford the cost of housing. They end up obtaining mental dis rewritees that are associated with a high level of substance abuse and poor health. Substance abuse has been a major cause of mental illness in the homeless people because they consume it without control and to cope with their situation. Some of the homeless people experience families but they are unable to live with them because of social neglecting. They end up in the streets in order to survive the harsh family neglecting. Their psychological service needs include social acceptance and psychiatric support. about of these mentally ill homeless people do not access sufficien t support in managing their problem. This arises from the lack of money and adherence to the schedules. They also suffer neglect due to the frequent stigmatization and outlawed judgment of other people.

Consumer Protection Essay Example | Topics and Well Written Essays - 1500 words

Consumer Protection - undertake ExampleThese are the Trade Descriptions comport 1968 and Unfair Contract Terms Act. To make the situation clear, hither is its short description.Duck visited the showroom of Swan and looked at a television set priced at 500. He asked Swan about the set. Swan replied Its a beautiful model, never employ, a snip at 500. In fact some of the internal wiring was not properly connected and the set had been switched on and used as a display unit in Swans showroom for three days prior to Ducks visit.In this situation, and according to the Trade Descriptions Act, Swan is airfield to the criminal offence as the one who has provided his consumer with misleading development. fit in to the Act, the description to the consumer may be given verbally or in the written form, thus in that location is no possibility for Swan to be justified on the basis of the information having been given in the oral form. The Act makes the verbal statement, including misleading i nformation, an offence and thus it is a criminal action. ... The Act includes the avocation types of descriptions into the trade descriptions category quantity, gauge or size of the goodsmanufacture methodcompositionperformance, strength and fittingness for purpose, which means that the goods should be mechanically sound and unbreakable, etc.In the situation described, it is clear that the misleading information provided by Swan, is included into the paragraph relating to the performance, strength of the TV set, and the fact that it must be mechanically sound. Thus, sagacious the problem of the TV set and the wrong connections inside it, Swan has intentionally committed an offence and is subject to the penalties according to the Trade Descriptions Act 1968. As far as it is known that the statement made is false, it is excessively supposed to be a criminal offence under the Act, and as Swan is not a simple employee but is supposed to be a manager, he can be sued and subjected to these penalties, however the Act presupposes that any person guilty of intentional or unintentional mislead bears responsibility under the law. The supreme penalty is equal to 5,000 per offence. This penalty is provided by the Magistrates Court as for the crown Court, the fine size is unlimited, date the person guilty of misleading the customer may acquire up to two years of imprisonment. It is workable that Swan may lose his consumer credit license, but according to the situation described it is supposed that he does not have this license, having an agreement with Chicken-Credit Ltd, which provides Swans customers with hire-purchase credits in case they cannot afford buying the goods in cash. Thus, the action, performed by Swan in relation to Duck, is supposed to

Parental Involvement on Student Achievement Research Proposal

paternal Involvement on Student Achievement - seek Proposal ExampleThe participation of p atomic number 18nts can be formal or informal and constant or irregular. However, the most important thing is how effectively parents are participating in various educative programs/activities at home, school and in society to help children scram skill such as social, emotional and academic skills. Henderson & Berla remark that when schools work together with families to support learning, children feed to succeed not just in school, but throughout life (Gianzero, 1999 p.2). This over wholly development of bookmans is manifest by many studies across the world. At this juncture, the present study aims to explore the development of students in all respects by virtue of their parents support. The study is intended to encounter whether parent involvement in facts of life can enhance the student achievement-socially, emotionally and academically. It also tries to throw lights on the effective wa ys of agnate involvement that are high chances of student success in life. The study does not classify the students in respect of ethnicity, race, family and financial background. All types of students and parents are included in the survey to contribute their judgements and perspectives that, the researcher thinks, is obligatory to come out with unbiased and generalized conclusions. The study focus on three aspects to empirically fold that students overall development is possible with parents involvement in their education. These aspects are social achievement, emotional achievement, and academic achievement. The Research ProblemAs stated in the last paragraph, researchers all over the world are of the opinion that parental involvement does make positive results to students. But, little is studied and talked about the overall development of students as a result of the participation of their parents in their studies and other activities at school and home. Therefore, the present study is pertinent in this context to examine whether the parental involvement can contribute to the overall development of students or not. The study put emphasis on three important variables, the validation of which is the ultimate objective of the study. societal AchievementThe ability to socialize and communication skill is considered to be one of the key factors of success in life. Human beings are to interact with the fellow beings not only to communicate with them but also to understand and empathize with them in times of their troubles. Social interaction should be developed and encouraged by parents as well as teachers to equip students to keep away from the social evils and keep them ahead in the efforts to put to work social problems. Emotional AchievementNow-a-days the success or otherwise of anyone is assessed on the basis of his/her Emotional Quotient (EQ) sooner than Intelligent Quotient (IQ). It is also possible in schools and colleges to apply this parameter as the criterion for evaluation of student

A Legendary Experience in the Robin Hood Festival Article

A Legendary Experience in the redbreast Hood fiesta - Article ExampleIt is evidently clear from the discussion that every year during mid-august, hundreds of tourists flock to visit the Robin Hood county of Nottinghamshire to experience the celebration of the world-famous Robin Hood Festival. At this time of the year, people from different move of the country witness the transformation of a quiet English town into a lively daydreaming of performances depicting the life of the legendary hero. The Robin Hood Festival is where the adventures of the famous English hero pick out into life. Some of the highlights of the festival include musical theatre and jousting performances that re-enacts the adventures of the famous outlaw. Aside from that, falconry and crafts dis consort draw many tourists in awe. The best thing about the wide-cut event is that you can witness it for free. Yes, you heard me pay visitors to the annual Robin Hood Festival witness the adventures of the medieval he ro come to life by simply taking a short trip to the English city of Nottingham. Whether you are living in London, Liverpool, or Birmingham, it is worth taking a stopover to the place where the legend is born. It is so easy to home the Robin Hood County of Nottinghamshire because bows and arrows are used to guide the travelers in the area. Of course, another alternative route you cannot unload is the Robin Hood Line, a railroad in between Nottingham and Worksop. You can definitely hump the scenes of countryside on either trip. The 460 acres nature reserve known as the Sherwood Forest is where most of the actions happen. both year, some 400,000 tourists visit the countrys famous forest in order to witness the array in the County Park. Anywhere you look, there will always be medieval features in the surroundings actors play as musicians, alchemists, magicians, and entertainers in the Middle Ages. Because everyone is dressed in medieval attire, you will indeed capture the ordina ry English medieval atmosphere. While the band plays, live jousting and fighting scenes make the crowd lively. These activities make the entire festival more enjoyable and lively.

How to write about africa by Binyavanga Wainaina Essay

How to write near africa by Binyavanga Wainaina - Essay ExampleBinyavanga elaborates further by citing some cultural practices and traditions in Africa and the animals that inhabit the place. He also talks about the possible characters that may be included in the article on Africa. Among those characters that he mentioned are the Loyal Servant, the Ancient Wise Man, the Modern African and the Starving African (Wainaina 93). Lastly, the former suggests that writers should not forget to include the sunset in Africa. He emphasizes too that overpopulation must also be added in portraying Africa and that AIDS and WAR are the factors that contribute to its depopulation (Wainaina 95).I agree with the author that about articles about Africa touch on the topics that he enumerated. However, I feel that it is also grossly exaggerated which may be partly due to the fact that he and other Africans are severely hurt by the way they are being portrayed by most authors. I appreciate the satiric al look that he employed in presenting his arguments. The essay is one whole irony which I think is sound in convincing the readers to agree with the authors claims. The essay is replete with the various stereotypes which have been and are still ascribed to Africa, which Binyavanga wants to correct through his work.I liked the way the author ended his essay with the phrase, Because you rush (Wainaina 95). I think that it evokes a strong message, that is, if a writer cares about Africa, indeed he should be more objective and truthful and portray Africa not according to the usual stereotype images and false representations. Although indirectly, I think that Binyavanga is implying that if a writer still creates an article about Africa the way he described it, then he may be considered insensitive and

Motivation in a Banking System Essay Example | Topics and Well Written Essays - 3250 words

motivation in a Banking System - Essay ExampleIs there any difference between the attitude and satisfaction of priapic and female rung or that both of the sexes are taken supervise of while formulating the policy for the cuss.A detailed study of the employees of banks has been made covering both the quantitative and qualitative aspects of the motivation in the banking system. Anything funny or any negative response which has come to the attention of the researcher has been very critically study and carefully reviewed while making conclusions upon them. while conducting a detailed study on the motivation of employees in the banking system a lot of factors have come to the attention of the researcher that define the reason for the employees to banks to collar and remain motivated at their work roll.In this study a detailed study and analytic thinking has been made of one of the most famous and leading bank in the banking industry and it has been seen tat how the motivational factors in that particular bank effect the employees of the banks and how those banks have successfully implemented those motivational factors and strategies in the their banks. What is the surgical process of the banks when its employees are thoroughly motivated and stress free How their basic needs and wants are taken care of. What are the reasons that they are provided with all of those facilities that have provided them with an opportunity both to excel themselves at their work place and at the same time take their organization to the level where it can be recognized as the leading banking organization in the banking industry The example which has been taken in the industry has that of the Standard contract Bank. A detailed study and discussion of the motivational theories applying to this banking organization has been made due to the fact that this bank has its presence in most of the countries of the world covering the countries of both developed and developing world. Theref ore, it has vast stopping point of people working(a) for it in different countries of the world. Standard chartered Bank has an immense amount of hold up in managing those people and in motivating them so that they continue to perform better for the sake of their time to come and for the future of their organization. Literature Review pauperism of employees at the work place is considered to be an essential mental image in determining the professional growth and in attaining performance development among the employees of the company. Motivation is considered to be a driving force behind the better performance and target achievement of employees in any organization. Motivation is the reason that the attitude of the employee is changed at the work place for I cant do it to I can do it because I have done it attitude. This can be achieved through various actions of the management and peers at the working place. This working paper focuses on the motivation of employees working in th e banking sector and discusses how the employees of banks from managers to lower level staff are kept motivated in the big and small organizations alike for the achievement of better results for the organization. Motivation as it applies to all the organizations also applies to the

Managing Financial Resource and Performance Assignment

Managing Financial Resource and Performance - Assignment Example divers(prenominal) stakeholders have competing and sometimes even conflicting interests with the company. It is the job of the company to encertain(p) that a proper equilibrate is strike between the two types of interests (Reeve, Warren and Duchac, 2012).Government The government is concerned with the compliance o feed grade standards and production quality maintenance of Coca Cola Company. Coca cola has to make sure that the food produced is of highest quality and complies with the adherence standards of the regulative norms.Creditors for the benefit of its creditors which include company distributors and vendors, the company organizes creditor meetings and also conducts even surveys through distribution satisfaction survey. Training programs educate on the manner of sales and distribution is conducted at regular intervals by the company at its various head get throughices (CCI, 2010).Suppliers for the benefit of suppliers and for engagement in sustainable relationships with the suppliers and contractors of the company, Coca Cola Company conducts Improvement Audits on a regular basis. It also organizes regular homework programs among its suppliers for proper and standardised sourcing of ingredients for its produce. Plant visits educate suppliers about their quality standards and compliance level expected off them.Media For the media, the company has regular publications of annual reports, press releases and CRS reports. The analysts can also come to investor conferences and analyst meetings when they are held. On any occasion the media can contact the company of the CCI Corporate Website and put their queries through the On concern Feedback forms.Regulatory Bodies the regulatory bodies are concerned with the environment friendliness of the production and waste disposal processes undertaken by the company. The production line and waste management teams of the operations department at Coca Col a have to assure that wholly

Against stricter gun control Essay Example | Topics and Well Written Essays - 1500 words

Against stricter sub control - Essay ExampleAntigun control activists advance that disarming the public is not the answer to removing the threat of civilian shootings, but arming those who are in those situations is the answer. For instance, teachers should be legalized to carry guns if it helps to improve their safety since they are often tar start outs of attacks by rowdy students in unlike locations (Weissert, 2013). This should not only apply to teachers but to all the citizens alike if their lives are under threat from assailants who are bent on robbing them of their valuable possessions. In such a case, it groundwork be seen that guns help to shelter the safety of the citizens. In the United States, there are more incidents of armed civilians, guards, and off-duty police officers saving great deal through the use of guns than there are also incidents of armed civilians firing on innocent crowds. In such a scenario, it can be seen that guns are used to protect innocent civ ilians against violence by other unknown assailants hence stricter gun laws may threaten the safety of the citizens if they are implemented. The use of guns has to be regulated such that only those people with the legal right should use the guns to protect themselves and the members of the society rather than to commit crimes using the same guns. The other reason why I argue against stricter gun laws is that the conjure has the duty to regulate as well as to vet the people who are legible to get the guns. If the state makes it a law that guns should not be easily accessed by anyone especially young children, gun violence is likely to be maintained at a lower level. Gun violence can also be reduced if all guns are licensed such that the state can understandably control the activities of the people who are armed with guns. If efforts are put to eradicate all illegal can arms being possessed by different people, it can be seen that the levels of gun violence

Business correspondence Essay Example | Topics and Well Written Essays - 750 words - 1

Business correspondence - Essay ExampleSome of the issues include stress solicitude and parley between the workers. The reduction of pressure on the employees is also suitable in the reduction of the probability of the deleterious aspects happening within the business environment.The Mediatization process refers to the process of research especially in the media mediums with the aspect of be up to date with the dealings in the real world. The procedure is crucial in the construction fabrication in an instance of revolutionizing the industry. The management of any construction firm is thus in a penury to study on a new architecture that the new world is demanding in an attempting of attaining an additional eudaemonia in the construction market. The perspective is also the source of all innovations in the construction industry since in that location is a possible fusion of the various designs that are prevalent. On the otherwise hand, the research of the media industry gives t he management of the construction the most recent changes in the prices and thus planning becomes well-fixed. The budgeting of every activity is made easy through the process of Mediatization.The other issue is the linking of the construction business with the commercial world. The aspect involves the marketing of the function that entail the construction sector. The perspective will enable the construction management to notify the world of the falling out that exists in the market and the role the construction business has in solving the problem. The instance is thus the basal procedure that determines the sales of the construction industry. The construction management should, therefore, take into consideration the need to link with other commercial institutions such as advertising agents. Furthermore, the auxiliary services such as the banking industry and the indemnification are essential to the construction company since they provide finance that makes the activities of the construction firm through investment.The asylum education in

Symbolism in Days Of Heaven (1978) Essay Example | Topics and Well Written Essays - 500 words

Symbolism in Days Of Heaven (1978) - Essay ExampleThe characters were enticed to do wrong in many symbolic acts that carried significant meaning. They were subsequently deprived of the Lords blessing and suffered tragedies. This movie was a love story, full of tragedies and disasters. The protagonist, Bill, and his both friends, Blackie and Steve were dragging away a safe they had stolen when a group of policemen stopped them. Steve was shot by a policeman and died in Bills arms. It was a parody of a story from Genesis 48 Now Cain said to his brother Abel, Lets go out to the field. And while they were in the field, Cain attacked his brother Abel and killed him. (Zondervan 8). that in Days Of Heaven, Bill didnt directly kill Steve but maybe their crime of stealth indirectly killed him. Bill broke a commandment and became a fugitive from the law. When Abby got married to thresh Shepard, Chuck paid Bill more wages than he deserved although he suspected that Bill wasnt Abbys brother but her boyfriend. Chuck gave extra money to Bill in a gesticulate that was symbolic of a peace offering to compensate Bill for giving up Abby and letting him (Chuck) wee her as his wife. Bill recognized this as a symbolic act of reconciliation and he refused to take on it because of his pride. When Benson voiced his suspicions to Chuck about the validity of Bill and Abbys sibling relationship, Chuck would rather non hear although he indicated he saw through the masquerade. Chucks refusal to hear or check up on the truth is symbolic. He was blinded by love for Abby.

Analysis of Multinational Computer Technology Corporation Microsoft Essay

Analysis of Multinational Computer Technology throne Microsoft - Essay ExampleMicrosoft has a very friendly and supporting approach in the routine ways that staff at the smart set behave towards each other, and towards those outside the partnership that can make up the ways people do things. The control systems and measurements are constantly under the management review to monitor the efficiency of the staff and managers decisions. The rituals of Microsofts smell are special events, corporate gatherings, which the company emphasises what is particularly important and reinforce the way things are done. On-going meetings and intercourse at every level of the companys hierarchy represent a strong infixed environment (Microsoft Corporation Annual Report). Interpersonal communication within Microsoft is supported by technologies that connect people from different locations of the world. seventh cranial nerve communication stands for always friendly and expressive attitudes of peop le working along with each other. The issue of put is observed to be of the same level as in a typical organization people keep the distance with each other and sustain professional relationships. Normal distance when negotiating or recognize within Microsoft is around one meter.Microsofts relationship model combines process maturity with a flexible, fast-paced excellent company culture that makes it easy to work with. The delight is enhanced by a companys ability to provide ramped-up value and responsibility as the relationship progresses. Microsofts people are invigorate to be open, fair and uncompromising in their efforts to ensure external as well as internal customer satisfaction. The company pays special attention to Integrity because of the trust that its clients place upon it. Ethics, values, reputation are resilient to Microsofts philosophy. Its objective is to be globally respected as a process management company that is truly viewed as a strategic extension of our cl ients capacity.

The HR Director - about JAL Essay Example | Topics and Well Written Essays - 3000 words - 2

The HR film director - close to JAL - Essay ExampleI would appreciate if the JAL and IASCO workers could come up to me and sh ar with me what they feel about the entire working regime in place and how they can contribute towards a changing climate. This would piece an abate to the acrimony which has arisen within the JAL umbrella and which needs to be taken care of at the genuinely earliest (Tomei 2003). The organizational fabric is getting hurt and this cannot be tolerated at wholly. So it is in the better interest of the organization to keep away those factors which are creating some form of nuisance and find a way to deal with him in a very strict and harsh way. On the same token, all out efforts would be made to ensure that there are no problems left at the end, so that the JAL employees and the IASCO workers could take a sigh of relief. The tension thus existent could be thwarted if I am steadfast in my approach to resolve all disputes and if I am geared to meet these pro blems in a head on manner, which I shall promise to do with all my faith and conviction. I call up the business is going wrong because there is no set philosophy of the work as such. The employees are uncertain about their jobs and some of them think of the other clan as the inferiority group, which is abysmal to express the least. I would take notice of this in a very strict way because at the end of the day, each employee there is meant to attend work so that they can give their best, and not to indulge in petty issues and fights. My aim is to address these matters because these mean a lot for the sake of the organization and which is in totality hurting the cause of JAL as a single unit. The business is also going wrong because no one is paying attention at the moment, and much care has to be brought in within the link up equation.At the beginning of my term, I would make it clear that discipline would rule the roost because it is the only matter that unifies the organizatio n as a single entity. If the employees are disciplined enough to understand that their organizational priming depends on their courteous behaviors and actions, the organization shall return the favor to them as well.

Art Museum & Gallery Studies, Art Curatorship ( curatoring for an Essay

Art Museum & purport Studies, Art Curatorship ( curatoring for an exhibition ) - Essay ExampleFront Door, Back Gate took domesticatedity as its theme, complimenting an on-going Jeannie Finaley exhibit at the Hatton Gallery, a challenging yearly endeavour by students from University of Newcastle upon Tyne. The exhibit reflects the spaces and limitations of domestic life as advantageously as domesticity as a theme for art.The group chose interior as Front Door and outdoor as Back Gate which showcases Hattons historical collection along with other works on loan. We used complementary home and garden furniture to create a welcoming homelike atmosphere. traditional gallery displays are very different from the way we display art in our homes. Domesticating the gallery provides a refreshing experience for visitors and shows domestic art and artworks on that theme in a new context.The brilliant Red Table by Patrick Heron reflects love and solitude as well as suggesting life-style and j oie de vivre. Heron has an affinity for vivid, exotic and captivating reds in this abstract still life. The interior space shows a table set for one, giving a sense of solitude, but also loneliness. It echoes survival in that, withal when alone, we still set the table. Domestic traditions have survival value too. The composition is inspired by forms and patterns extracted from domestic surroundings, activating the space around the objects, enlarging upon the subject to encompass the unharmed of domestic reality, or bringing the whole world in and simplifying existence down to a table set for one. Simplicity adds innocence and invites the judgment to invent the story. It is provocative in the use of colour and contrast, yet mysterious as shapes are obscured eon details jump out like questions.Leon Maurices give the axe photograph shows a sense of belonging. Likewise, the Net curtain photograph reflects a sense of place with a hint of voyeurism a glimpse through and through a net curtain looking out onto a blurred view, creating a visual affiliation

Choose a good tittle Essay Example | Topics and Well Written Essays - 1250 words

prefer a good tittle - Essay ExampleHere, the Neo means new form of liberalism where the defenders of liberalism have a bun in the oven much to argue.It is an arguable fact, that the public have shown enthusiasm regarding neoliberalism and neoliberal reforms since decades. The reason for this is the enhancement or prosperity it has brought to the capitalist and the downgrading it has brought upon poor and working class men. The appraisal might have been coming from the rich profession group whereas the contradiction can come from the working class large number and social thinkers and activists. The thinking of people on neoliberalism or the enthusiasm people have on it should be tempered considering its negative tinge on the society. Since neo liberalism is affected by many economic and political factors, a deep abstract by considering this will legislate an understanding as to whether the economical pass judgment or political critique is right.Economic enthusiasm which neol iberalism arises in the minds of men is agreeable as this leads to capitalism and privatization of mass. It is extremely favorable for headache world in accumulating wealth and power. Neoliberalism has led to the opening of national borders in order to allow complete trade which has been tempting to the commercial world that is engaging in liberal trade with minimum lying-in from government. The power and authority which it gives to the capitalist is enormous and this needs to be tempered in order to give liberal values to working class and poor people. Neoliberalism excites people due to its liberalization of economic trade which brings in prosperity to the corporates and the business lobbyist of global world. However, the income inequality it showers on the poor has awakened the public to pit towards it.In Political sense, the enthusiasm on neoliberalism needs to be tempered for the reason that it steals away privileges from the society. The neoliberalism

Progymnasmata Essay Example | Topics and Well Written Essays - 500 words - 2

Progymnasmata - Essay ExampleThe Miller, his son, and their Ass Is an example of fable in which an old existence and his son are approaching the city with their ass. On their way, they meet three groups of people in opposite occasions and each seems to be surprised by their way of journey (Aesop 76-9). Their first encounter with a group of women who are surprised at the old man his son walking when they substructure fool the donkey. These womens sen convictionnts convince the old man to mount his son on the ass. Just before they can go far, another group of old men come by them and express their disappointment at the boy riding the ass while the old man should be the one to rest his limbs. At this point, the old man brings the son down and mounts the ass. A few minutes later they meet with a group of women and children who criticizes the old man for being uncaring to the young boy by riding solo on the ass. This makes the old man call the lad up and both ride on the ass. They shake off not gone far and another citizen wonders how two people can oppress an ass while they should carry it and the old man abides by tying the ass and carrying it with the help of the son. This free drama attracts a crowd who begins to make noise and the donkey breaks off into the water. The old man has lost his donkey for earshot to various people.A critical analysis of this fable presents various moral lessons. The society has various characters that find diverse opinion on different circumstances. Considering the experience of the old man, it can be noted that comprehend to people may be misleading in various cases (Aesop 56-7). The different groups the old man met on his way are symbolic of different alternative ideas that come into people mind. The moral lesson that can be learnt in this case is emphatic to the need for independent decision making. The fable is relevant into contemporary time where people are advised to make informed and personal decision

Minor Assignment Marketing Mix Essay Example for Free

Minor Assignment Marketing Mix EssayIntroductionThis motif has been compiled in come out to describe the four almost common elements of the market placeing mix which are set forth by Elliot, Rundle-Thiele and Waller (2010 p.18-21) in the following few sentences. * Product A good, help or idea offered to the market for exchange. (p.18) * Price The amount of money a business demands in exchange for its offerings. (p.20) * advancement The market activities that identify potential customers, partners and society informed of and attracted to the businesss offerings. (p.20) * Place (Distribution) The means of making the offering easy to the customer at the right time and place (p.21) In conjunction with these descriptions, all four marketing mix elements ordain be analysed and shown how they can be applied to retail gasoline outlets and the products which are make available to customers.The Marketing MixElliot et. al describe the marketing mix as the different eleme nts that marketers lease to consider. (2010 p. 18) When using the marketing mix to market retail accelerator outlets such as Caltex Woolworths or Coles Express, marketers conduct to consider the Product, Price, Promotion and Distribution (Place) of not plainly gas, but many other consumer and specialty products which retail gun outlets offer.ProductIt can be seen in retail accelerator pedal stations that other than the judge fires uniform unleaded and diesel which are generally relatively low in terms of their bring in margin, some oil firms claim that supermarkets sell gaseous state at a loss in order to attract customers. (The Economist, 1996 p.58) Other products are required in order to boost profits for the retail petrol ambits owner. These other products are mostly the convenience type and can range from the daily theme and chewing gum, to a bottle of orange juice or a loaf of bread.There are three categories of convenience products outlined by Elliot et al. which are all found in retail petrol outlets and include staple products, impulse products and emergency products. (2010 p. 207) * Staple products These are considered to be everyday grocery products like bread and milk, purchased regularly by consumers and therefore arent heavily promoted * Impulse products These are considered to be only purchased when seen, like confectionary or magazines which are eye catching and are usually found around the bullion register. * Emergency products These are considered to be those products which are only purchased when really needed, like a raincoat or an umbrella.Although there are a lot of products sold by retail petrol outlets like Caltex Woolworths and Coles Express, the intelligible product centred on all retail petrol outlets is the fuel supplied to consumers. The varieties of fuels which can be purchased can include* E10 10% Ethanol.* E85 85% Ethanol.* E95 95% Ethanol.* Unleaded Standard fuel.* Hi Octane Offered for high performance vehicles.* LPG Alternative to smooth fuel, a Gas product.* Diesel More efficient lower sulphur producing by product. There is a vast selection of fuels for consumers to choose from and although the blends of fuels stay similar, the names and descriptions of these fuels tend to change from outlet to outlet. For warning, when you drive into a Caltex Woolworths you are confronted with the choice of Caltex Vortex 95 or 98, both are hi octane blends offered to a future purchaser. (Woolworths fuels, Website.) PriceWhen seting with topic of pricing in retail petrol stores, the outcome of the hurt has to be both beneficial to the seller, and seen as a good deal to the buyer, otherwise no trades will maintain place. As stated previously, petrol itself tends to have a lower margin for profit which means the strategic pricing of other products in-store needs to be addressed as well as ensuring that the price of petrol is not seen as out of balance with other suppliers. There is an obvi ous demand for petrol, as nearly everyone who is able, drives or rides a vehicle which requires fuel to run. So it could be argued that retail petrol stations fag outt necessarily set their own prices, but go off supplier guidelines which base their fuel pricing strategy on demand, Demand based pricing sets prices according to the level of aggregate or individual customer demand in the market. (Elliott et al. 2010 p. 250)Elliott et al. alike continue to write that both Caltex Woolworths and Coles Express try for more than 60% of the Australian fuel market share (2010 p.268) so high demand from their suppliers will enable them to lower their fuel prices and therefore gain more customers, earning higher profits. Pricing of other products offered by retail petrol outlets such as bread or milk tend to have the prospect to be competitive and more fairly priced than a standard petrol station, the major grocery companies quarter retail petrol outlets like Woolworths and Coles focus o n gaining more ground off one and other, price drops are reflected in store and this also proves more profitable, because consumers are drawn into purchasing something they wouldnt usually associate with their petrol.PromotionAn important aspect in the success of retail petrol outlets is in their forwarding, or the way in which their fuels and other products are portrayed to potential customers. There are many numbers game of ways in which retail petrol outlets use promotional tools to make the public more aware of what their outlet has to offer. Using the Coles Express website for example, it can be seen that promotion plays a major role in the marketing of retail petrol outlets, on the homepage can be found five key promotional campaigns designed to catch the eye of potential customers. The opportunity to win the ultimate weekend Ferrari drive live on or two Cadbury chocolate bars for four dollars (Coles Express, website) are two examples of how Coles Express use promotion as a tool to gain the interest of potential customers.The use of shopper order of businesss and rewards cards are also a major way in which retail petrol outlets have promoted themselves, using incentives of cheaper fuel by spending amounts of money in store or purchasing earlier in their supermarkets and bringing the docket to the petrol station in order to gain the fuel discount. In the recent past, retail petrol outlets have encouraged shoppers to buy openhanded in store in order to earn big discounts off fuel motorists who spend more than $300 during one supermarket visit during the next three eld receive a 40 cent per litre petrol discount.Shoppers who spend more than $200 or more receive a 25 cent a litre discount, while those who spend $ coke or more get a 10 cent a litre discount. (Cranston 2009) Woolworths have the universal Rewards program, and Coles have the Fly buys rewards program. Both these programs offer rewards point in exchange for purchases made in their outlets. other way in which retail petrol outlets can promote their product is through sponsorship, Coles Express for example are sponsoring Daffodil day, a program not normally associated with fuel but this can abet to grow an organisations image, by supporting such a worthy cause, Coles express may gain compliance from the community and in turn boost their profits. Place (Distribution)The transportation and distribution of products including fuel to retail petrol outlets operates under the marketing mix category of Place. The science (or art) of ensuring products are in the right place at the right time in the right quantity is known as logistics and the various partners that contribute to the process make up is called the supply chain. (Elliot et al. 2010 p.21) Retail petrol outlets operate somewhat differently to conventional service stations, the retail petrol outlets are often situated near to a parent supermarket company (in the said(prenominal) complex) which makes supply of pro ducts other than fuel relatively easy as the distance for stock to travel is minimal.When expression at the fuel aspect, it can be seen that the logistics tend to become a lot more concern and a more defined supply chain emerges. * First fuel is sourced from their respective supplier (Caltex or Shell) on a relatively routine basis, as fuel is a required product for most of the community. * The fuel is then transported by truck from oil refineries which are based in more coastal areas (Caltex oil refinery in Kurnell NSW) which makes it easier to transfer oil from overseas oil barges when new shipments arrive. * When the trucks reach the retail petrol outlet the fuel is then pumped into underground holding tanks, where the fuel can now be distributed to the customer via the petrol pump and now exchange of fuels can be made for a profit. end pointThis report was compiled in order to describe the four elements of the marketing mix* Product* Price* Promotion* Place (distribution)The de scriptions of these marketing mix elements were also shown in application how they are applied when breaking galvanic pile the four aspects in relation to retail petrol outlets. Focusing on the Caltex Woolworths and Coles Express partnerships it was able to be shown how the marketing mix elements are applied. Products have been broken down into specific fuels and other items which are available to potential customers, these products have also been categorised as either Staple, Impulse or Emergency. Price has been shown to be of vital importance, and the outcome of the price has to be both beneficial to the seller, and seen as a good deal to the buyer.Promotion has also proven to be of high importance to the overall marketing of retail petrol outlets, the use of shopper dockets for discounts, and sponsorship for awareness and image are important promotional tools outlined above. Place (Distribution) outlines the logistics and supply chain which is in place for retail petrol outlets to gain their product in order to forward it onto the gainful public to gain an overall profit. All four of these marketing mix elements play their own as pivotal role in ensuring the successful operation of retail petrol outlets.ReferencesColes Express website www.colesexpress.com.auCranston, B. (2009) NSW ACCC investigating supermarket petrol promotion. AAP Australian National News wireElliott, G. Rundle-Thiele, S. Waller, D. (2010) Marketing.Pump Action, The Economist. (1996) Vol. 338 Issue 7950, page 58Woolworths petrol website www.woolworthspetrol.com.au

Creon Antigone by Sophocles Essay Example for Free

Creon Antigone by Sophocles strainIn Antigone, written by Sophocles, Creon dominates the play with his powerful yet arrogant personality. Even though Antigone is the unwrap of this play, Creon, the ruling king of Thebes with a no turning back attitude, proves to be the main char lay outer. Creon rules over e realone scarce that does not stop the intelligent Antigone from protecting her brothers dead body. She gets caught in this illegal act by the very dynamic character of Creon. There are endless personality traits to describe Creon, but certain traits that stick out out are his strength/power and his stubbornness. Who is the man here, she or I if this crime goes unpunished?(Scene 2, lines 82,83). This quotation is a simple example of how stubborn a king with that much pride can act toward his own family. We then learn that no matter how treat he is in his decisions, he be quiet sticks with what he believes to be the right punishment to Antigone. The other proving quote i n Scene 3 (line 26) is when Creon states, Do you want me to show myself before the people? Or to break my sworn word? No, and I exit not. Creon slowly starts to realize the right thing to do in his situation but something inside of him prevents him from pitch Antigone. It could quite possibly be him knowing his own strength and power compared to everyone else.His strength plays a tell apart role in the problems that occurred. Antigone sees right through this personality trait of his. Creon is not strong enough to pay in my way.(Prologue, line 35) Also,in Scene 1 line 118 Creon says,Theres nothing in this world that is more dispiriting than money. Creon really means it when he says this. He thinks that everything in the world has a price. His strength can be translated as a waste cause he doesnt use his powers for the better of the city of Thebes. His power totally forces him to believe that no one is above him. That is where the conflict began for Antigone and Polyneices.There was not much motivation for his actions withal his pride, which is apparently the cause of all their troubles. If Creon would have realized early on that the right thing to do is more important then power and pride, Antigone would not have of been dead. In Scene 2, (line 75,76) Choragus is right on when he says, Like father, like daughter both headstrong, deaf toreason. Creon believes that his word over all should be the final say. But when Antigone, a female at that, defies him, he flips out and sentences her to rot in a prison cell. In his mind, he was rational with the choices he made.When it comes quite a little to it, Creon was just trying to represent the come in of the king. Unfortunately, his greed overcame his responsibility of the throne. His power against everyone else in Thebes proved to be significant when he sentenced Antigone. After the events that happened, he was still so stubborn to turn back. At the very end of this play, Creon finally realized his wrong doing s and he said, I was the fool, not you. And you died for me.(Scene 5, line 92) Both his stubbornness and his power broke down and we saw the real Creon. Characters like this in Greek literature are important because the form the plot, the conflict, and the resolution. Without the Creons in plays, there would not be any tragedy or any thing to resolve at the end.

The Islamic Civilization Essay Example for Free

The Islamic Civilization EssayDuring the post classical era, we cause the world evolving by expansion and intense communication along many regions. With expansion and communication, trade and gardening travels such as West Africa being introduced to Islam. Moving into western African, between 1000ce-1450ce, the introduction of Islam has brought a large(p) increase in slave trade and rose literacy rates, creating literate officials in state administration. However, no smashed passage was make, some traditional practices remained.The increase of slaves was obtained through conquest and the impact of Islam created religious power to officials in state administration due to appeal of legitimacy of rule. However distant ruling centers would be least(prenominal) likely affected by Islam. West Africas economy was greatly stimulated by the style of Islam. They were able to trade, not only across the Sahara, as they had in Europe and the Middle East. Prior to the forge of Islam, West Africa interacted through regional trade and with help from Tran Saharan route they were able to connect to compass north Africa.With the Muslims, the bringing of Islam enlarged the amount of concubines, sex slaves, in West Africa. Although concubines were not Muslim, because Muslims believed that they couldnt enslave their admit people. We see that within Muslim breed theyve always been nomadic, always relocating in spite of pulling new resources. The initiation of Islam led to the develop manpowert of 1st regular trade across the Sahara. The impact of Islam turned Africa into a focal point of trade, linking Africa to Eurasian world trade.The Islamic Civilization gave rise to many centers of culture and science, producing notable doctors, nurses, scientists, astronomers, mathematicians, and philosophers. Monarchies and their courts instanter have literate officials to assist in state administration. A quantity of West African cities had function centers of Islamic intell ectual life, increasing literacy rates and legitimacy in state administration. Muslims did not seek to turn West Africans they did practice their religion while traveling.As time passed Muslim traders were accompanied by Clerics and scholars, these men interacted with local rulers on matter relating to trade, security, and governing. Until the leader of the kingdom converted, with full support would influence citizens to convert to Islam. Although Islam do a very large impression on West Africa, no through religious duty period was made. Being the fact they were rural there was no interaction with Muslims or deepening influence of Islam. act such as permission for women to appear in public almost naked, being able to divagate freely with unrelated men and the sparkling of dust on ones head as a sign of respect. Other traditions also remained even though some converted to Islam due to the monotheistic belief related so closely to their belief in one creator God. While in West Afr ica, Islam rose slave trade along trade routes, increased literacy rates leading to conversion of literate state officials. Albeit, no religious transformation was made. Being the fact that Muslims were nomadic by ancestry they sought to carry out concubines in the slave trade.They believed that it was wrong to enslave their own people so they looked to Africans, their resource, to help them. In effect to the introduction of Islam, many aspects were imposed upon West Africans causing the conversion of monarchy. multitude found favor in Islam if the leader of the kingdom converted. Also religious legitimacy was brought to the attention of those who would gain status by pilgrimages to Mecca. But aside from the very large impact, no religious transformation was made because most of the cultures were rural and very distant to the places where Islam had interactions with.

1848-9 Italian Revolutions Due to the Intervention of Foreign Powers Essay Example for Free

1848-9 Italian Revolutions Due to the encumbrance of Foreign Powers EssayThe revolutions of 1848-9 failed because the foreign parts were too powerful and were easily able to overpower them to come off the revolutions.In 1848, there was an uprising in Palermo, Sicily. This is because King Ferdinand refused to set up a provisional government. This spurred on uprisings in Naples by the secret societies, which forced King Ferdinand to make concessions. This train to King Ferdinand introducing a parliament moreover its power was very limited.In Lombardy, Austrian rulers refused to give in to and grant a reform. The Milanese stop smoking in protest, this affected Austria as they collected the revenue from the cigarettes that were sold. This lead to demonstrations taking place in Venice demanding the release of Manin. Once Manin was released he declared a Venetian republic in Venice. As a result, Grand Duke Leopald granted a conservative constitution in Tuscany. Metternich resigne d over the demonstrations for reform in Vienna, and in the same month, King Ferdinand was announced to be no longer then king after the Sicilian elections. After the battle in Milan, where Radetzky withdrew his army, there was a political vacuum.A provisional government was formed, and they asked for Charles Albert for protection. In the same month, Charles Albert introduced the Statuto in Piedmont, which lead to a constitutional monarchy. Charles Albert saw that Lombardy was available for annexation, so he declares contend on Austria and invades Lombardy, where by troops from alone over Italy join him. The Pope grants a limited constitution, which lets all Italian Catholics know that he is ok with them religious serviceing Charles Albert invade Lombardy.However in April the Pope issues an Allocution excoriate the war, as he saw Charles Albert as an aggressor that did he did not support a united Italy. This lead too many soldiers turning back from the war as they did not want to go against the Pope, as it would be going against their religious beliefs.In May, Charles Albert took Peschiera, however a French army amassed on the border. Radetzky persuades Austria to fight for Lombardy. This lead to Charles Albert being dispelled from Lombardy. In November, a new PM, Rossi, was ordained in Austria, this puts a stop to any hopes of making any territorial claim to Piedmont. This lead to Austria taking back control of Lombardy. Also, November Rossi was murdered, which lead the Pope to flee the pontifical States, which in turn leads to a revolutionary government, led by Galletti.So in 1848, all Italian states apart from Lombardy were under a new government. This would not have happened if it wasnt for Austrias power and control over the states.Similarly in 1849, Austria kept their power over the Italian states. In the Papal States, the parliament met for the first time. Mazzini was welcomed back to Rome, and told to choose 2 people to run Rome with him. Meanwh ile Charles Albert was promote to try to overthrow Austrian power in Piedmont. However Radetzky crushed Piedmont at Novera. Charles Albert resigned and Emmanuel II was appointed king. The French sent an army to crush Roman Republic in the Papal States though Garibaldi blocked the French troops for 2 months, at the same time Leopald returned to Tuscany after Charles Alberts defeat. By June 1849, the French had 20,000 troops in Rome. This lead to Garibaldi Fleeing to San Marino, and Mazzini to London.In August the Main and the Venice republic surrendered to Austrian control. A piece accord was also signed by Piedmont, which left them embarrassed. This showed that Austria could not be defeated without foreign help.In last the failure of the revolutions was due to the interventions of foreign powers, because without Austria none of the Italian states would have been able to regain control of their governments and put forward back the power. However it was not due to the intervention of foreign powers, as it would have needed the help of foreign help to overthrow Austria to gain absolute control over Italy.

Tension Built Essay Example for Free

Tension Built canvassArthur Miller was an American variationwright who was born in 1915. Miller wrote The Crucible in 1953 during the McCarthy period when Americans were criminate each separate of Pro-Communist beliefs. His purpose through writing The Crucible was to express his own views on McCarthyism, and he does this through the main plot, the 17th century Salemwitch hunt, which has a stark similarity to the trials during the McCarthy period. The citizens of Salem were against each other in every way, and one accusation would lead to the arrest and murder of another person, unless they told of other names. At the end of the play, the twain most honest and noble people be killed, Rebecca Nurse and rear end Proctor. This is an exact replica of what was happening in America during the 1950s and this play is an attack upon the McCarthy period of America.The setting of get along 3 can be understood as an attack on the harshness of the authorities in Salem and 1950s Ameri ca. Act 3 starts with the stage directions and these go on for a few sentences, each one being quite specific about the military post. The language used is negative and disheartening, creating an unwanted legal opinion throughout the audience, almost as if they are not meant to be there even forbidding. We are told that cheerfulness (is) pouring through two high windows in the back wall merely is being swallowed by the unfairness beneath. In the play, these stage directions can be understood as the two windows being Giles and John Proctor, who tell the truth, but Danforth, the darkness beneath, is hiding the truth.This is also an attack on McCarthy and the 1950s American society, the two windows representing the innocent people of America, who refused to name names, and the darkness, Senator Joseph McCarthy and his communist supporters, the people who refused to put up with citizens who went against his views. Also, the light is shown to be outside, and the darkness inside, whi ch represents the ignorance of the American people, as the truth is shown to be distant, and the lies near.The opening lines of Act 3 are said by Hathorne and Martha Corey. Hathorne is questioning whether Corey is a witch, a claim that she denies. Throughout their argument, there are regular interruptions, predominantly by Giles, the village idiot. This attacks McCarthy and his laws, as Miller is showing the village idiot clever enough to know that the allegations are false, and yet Danforth is un qualified to realise this. Because of the fact that Giles is threatening Danforths position, he is ordered to be taken away, eradicate that man. This shows Danforth, and McCarthy, to be weak, as their only when power is the fear they put into peoples hearts, not their education or their perceptiveness of the case. Danforth is repeatedly shown to be weak throughout this act, as well as in the play on a whole, degrading him and McCarthy.The language Danforth uses towards the characters is very humiliating, Your old age alone keeps you out of jail. He does not want to be argued with, and sticks by his rules no matter what. By doing this, Miller is showing McCarthy to be weak, as people who stick by their rules often have nothing else to say, and control people by their only source of power-authority. This suggests that the citizens of Salem and in America during the 1950s were very nave, and would follow whatever they were told to do, but the ones who stood up for themselves, lost everything-including their lives. This shows any individual would die, but if groups of people were to stick together and lie, then, and only then, would they able to live. This puts fear into people, and they feel as if they have to lie in order to live, There are wheels inwardly wheels in this village, and fires within fires.Proctor, the tragic hero of the play, dies at the end, saving the life of his wife and his unborn child. This shows what an unselfish and noble character he is, but is lead to death because of the injustice of the court. Miller is attacking the McCarthy courts by killing the two most noble characters at the end, and the ultimate evil, Abigail, is shown to live till the end of the play and further. In the movie, we are shown the opinion where John Proctor is privately taking to Elizabeth, about what he should do. This scene is probably the most moving scene in the movie, and we are made to feel sorry for the situation he is put in. As well as sympathising with proctor, we are also angered, as to why he should die. By showing this scene, and perhaps lengthening it-it was about 4-5 minutes in the movie-Miller is expressing his anger towards McCarthy and his laws.

Forensic Psychology and the Prison Service Essay Example for Free

Forensic psychology and the prison Service EssayThe two programmes mentioned above have similar objectives and use comparable methods. The program includes teaching problem-solving skills, perspective taking and social skills, creative thinking, moral reasoning, management of emotions, and critical reasoning (Blud et al, 2003). To crown through the first stage of selection for a cognitive skills programme in HM Prison Service, offenders should either have a current or previous conviction for a sexual, violent or drug-related offence, or they should demonstrate a life-style factor such as serious drug scream or poor family relationships which indicate they may benefit from the programme. One study conducted by the Canadian correctional Service showed that there were modest outcome effects at best, with 47% of the sample being readmitted to prison. Critics of this sermon suggest that focusing on developing compensatory strategies to repair deficits in thinking does not allow competent account to be taken of the predisposition, choices, opportunities and motivations of the individual, and that it would be more useful to design interventions which focus on providing opportunities to interchange and develop.There atomic number 18 alternatives to cognitive therapy within the prison system. One of these is the the despoilutic institutional regime, which has the aim of providing offenders with an institutional environment that will encourage their development as members of an effective community, which may then lead to more effective participation in their community on release (Howitt, 2006, p. 366). The effective treatment of sex offenders originated in the behavioural therapies common in the 1960s. The treatment of sex offenders was not a priority in prison services until the last few years.Sex offenders typically have both sexual and nonsexual problems (Blackburn, 1995), so assessment needs to cover social, cognitive, affective, and physiological leve ls of functioning. Treatment for sexual offenders differentiates between types of offence, such as electric shaver molestation, exhibitionism, rape, and sexual assault (Hollin, 1989). Behavioural therapists consider assessment of sexual arousal patterns to be necessary. Changing aberrant sexual preference is a major target of cognitive-behavioural programmes.There ar a number of slipway of doing this, such as covert sensitisation, shame aversion therapy, masturbatory or orgasmic reconditioning and shaping and fading (Blackburn, 1995). However, there are a number of questions over their use. For example, the assumption that deviant preference predicts re-offending remains largely untested. There are also attempts to improve social competence. Cognitive distortions are targeted in this approach. These distortions include beliefs about sex roles, rape myths, the acceptability of child-adult sex, and the minimization of harmful effects of sexual assault.According to Blackburn (1995 ), offenders who commit serious crimes against the person are likely to display multiple psychological dysfunctions. Blackburn states that there are four types of murderer paranoid-aggressive depressive psychopathic and over-controlled repressors (of aggression). In one study, using the MMPI (Minnesota Multiphasic Personality Inventory), Biro et al (1992) found that 49% of homicide convicts were in the hypersensitive-aggressive category.This category consists of raft with the characteristic of being easily offended, prone to impulsive aggressive outbursts and intolerant of frustration. They are very rigid, disobliging and permanently dissatisfied thing things. However, the causes of antisocial behaviour in psychotic offenders are often the same(p) as those in the non-disordered. Psychological treatment for dangerous offenders is most frequently carried out in rhetorical psychiatric facilities.While pharmacological treatment is frequently the best strategy for treating acute psycho tic disorders, psychological interventions are a more durable alternative for emotional problems such as depression or anxiety, and are critical in rehabilitation. There are few demonstrably effective treatment or intervention programmes for adult violent offenders in maximum-security prisons, particularly for those diagnosable as psychopaths. They have very amply recidivism rates and are often involved in institutional violent behaviour (Belfrage at al, ).

Headphones vs Speakers Essay Example for Free

Headph unmatchables vs Speakers EssayA man was shot and killed for having his music overly loud. This would not turn out been a problem had the teenager been listening to his audio with headphones rather than some ill-fated speakers. Speakers and headphones main accustom is to transmit grievous produced by a certain source. They both have the akin fundamental usance but mans erroneous actions lead us to believe one is better, or ofttimes more preferred, than the former(a). telephone sets argon better than speakers because they are cheaper, portable, undisruptive, and personal. For the equivalent overall performance, headphones are much cheaper than speakers. champion affaire you posterior rarely battle against is a good product at a low price. When intellection in economic terms of the price-performance ratio (the performance value is divided by the price value), headphones grapple out with a higher ratio.A good surround operate system leave alone overspread the sound through a room to try and deliver it to the listeners pinnas. The listener will be receiving the sound from multiple angles producing an effect that makes up for a good experience. Take for example ceremonial a war movie in surround sound will make one face like he really is part of the action in the film. All the sound is traveling in form of waves and is being picked up by your pinna which is the outer part of the ear whose function is to nail sound and also to reveal the location the sound is coming from. All the speakers stay in the similar place which throne cause minor disruptions when moving your head. Headphones on the other hand will perpetually stay on your head. One would think that headphones screwingt possibly produce the same sound as the speaker pay off but after all you only have two ears. One thing that headphones have is 3D audio effects. These effects manipulate the pinna and give the human ear the impression that sound is not coming from two source s but is being received from all 360 degrees roughly a man.When listening to the audio, the sound can be heard coming from the front as wholesome as from the rear. So if headphones can easily be manipulated to have the same performance as speakers, past the quality of sound is not something that will influence the decision of which one, either headphone or speaker, to pick. The spacious difference and the thing that will make a person in todays parsimoniousness decide which one to purchase lies ultimately in the price of the product. A good and reasonable couplet of headphones can go for around $100. A speaker system that will play at same quality will cost you about three or four times as much. The most expensive headphones cost around $2000 $5000 dollars. The most expensive speakers go for up to fifty times that amount.oer all its cl primordial seen that the price-performance ratio for headphones is higher. Headphones have the same performance as speakers and cost a lot les s. So you love listening to Frederic Chopins Nocturne in E Flat major(ip) on your speakers but figure out that when travelling on a cross continental get off to Japan it is very difficult to bring your speaker system into the plane and more difficult to set it up once inside. Fearing you might end up being shot like the teenager from Florida you are immobilized because of the problem. The solution to this most troubling issue, having once found out that headphones can play at the same if not better quality than speakers, is to have a pair of headphones. One thing speakers cannot do is be portable. They are just not meant for travel. Headphones on the other end can easily and comfortably be placed on your head and carried to and fro Los Angeles and Japan.Headphones are highly portable to the point where they even make them to be waterproof resisting the craziest weather on some(prenominal) given rainy day. They are also very swish so that you can buy a pair or two that fit your st yle and character. They can also be wireless for any citizenry that might be offset by any cables Youre caught in an intensely long firefight in Halo 4 but your roommates were being so loud that you could not hear the footsteps of the enemy that crept up to assassinate you from behind or you finished finals early and decided to play Halo 4 but with the crossfire, showering grenades, and speeding vehicles your roommates complained they could not concentrate for their study for the electronic Music final. Sadly, due to signed dorm room policies you are left immobilized and find yourself in other problem. The solution would of course be headphones or in this case headphones with an attached microphone.Speakers can sometimes be too loud and disruptive for other people that headphones are more reliable in these cases. With a pair of headphones there is no one that can tell you to lower your volume because you are too disruptive. Headphones also have the ability to cancel out ambient so unds that can negatively affect what should be a good sounding experience. Having to watch a movie or listen to music with an bare(a) contribution of chatter and yelling from friends or neighbors is not pleasant. Neither is it pleasant to be disruptive to other people in the household by blasting your sound through the roof. These are problems that people which take speaker encounter. Speakers are disruptive, inconsiderate of others, and have a low ability to block outside noises a person does not want to hear.When using headphones there is a personal feeling of intimacy one can feel. Speakers might be able to play sound from many places and into your ears but when you put headphones on it feels like the music is travelling within your skull. When speakers play their sound it takes time for the sound to travel to a persons ears. During the time it takes to travel, some of the high frequencies of the sound waves have been absorbed into the air and not all the sound is perceived in your ears. When using headphones you can hear all the frequencies clearer because the strength of the sound is not reduced over time.Headphones give you a greater and richer sound experience than what speaker can produce. When comparing headphones to speakers, speakers are surpassed in many aspects. For one headphones are cheaper which make it more accessible for people who have trouble coming up with income. Headphones are sleek, stylish and can be included in just about any activity you do. They are also very discreet and unobtrusive which is something speakers can never be neither can speakers be as easily portable as headphones. above all headphones give the listener the full spectrum sound and produce a listening experience unexceeded by that of speakers.Works CitedBest Headphones. Recommendations Grouped by Price Range. N.p., n.d. Web. 13 Dec. 2012. Guttenberg, Steve. Headphones vs. Speakers Which Is Better? CNET News. CBS Interactive, 10 Mar. 2012. Web. 13 Dec. 2012. Head t o Head Headphones versus Speakers. Head to Head Headphones versus Speakers. N.p., n.d. Web. 13 Dec. 2012. HeadWize Article Preventing Hearing Damage When Listening With Headphones (A HeadWize Headphone Guide). HeadWize Article Preventing Hearing Damage When Listening With Headphones (A HeadWize Headphone Guide). N.p., n.d. Web. 13 Dec. 2012. Man Who Killed Florida Teen Over brazen-faced Music Alters His Story to Fit Stand Your Ground. PoliticusUSA. N.p., n.d. Web. 13 Dec. 2012. The Soundry The Outer Ear. ThinkQuest. Oracle Foundation, n.d. Web. 13 Dec. 2012. ROBERT A. BUTLER and RICHARD A. HUMANSKI. kettle of fish of sound in the vertical plane with and without high-frequency spectral cues. Perception Psychophysics 1992,51(2), 182-186

Social Contract Theory of John Locke Essay Example for Free

societal Contract Theory of earth-closet Locke EssayAccording to buns Locke (1690), the spate give up virtu whollyy freedoms to the government or other authority in hallow to receive or maintain amicable order through the rule of law. When the mickle surrender some freedoms and the government agreed to work together towards a common goal, to promote equal harborion for both the people and the government. Based on the agreement a government was created. Therefore the government of the joined States, has the powers to indict and punish individuals for felon acts, and bears the responsibilities of providing public safety to the people through the police, court systems. We the people agree to adapt civil and criminal law enforced by the government, and pays our taxes and the government agrees to treat us fairly and protect us and protects the country and our freedoms by uphold the composition. magic Locke influenced Thomas Jefferson and our Founding Fathers while wri ting the solving of Independence and the U. S. Constitution, Lockes Social Contract Theory on Americas political and political system is undeniable (Moll, 2006).While writing the Declaration of Independence, Thomas Jefferson, drew heavily from the writings of John Locke, and placed them in the Constitution. The social contract theory infuses both these documents. Thomas Jefferson adopted Lockes ideas people had rights to life, liberty, equality, and involvement of happiness, the responsibility of government must protect those rights, and put them in the Constitution. The government was established from the consent of the people and therefore the power of government should be distributed among different institution.The words we the people in the Preamble to the Constitution, illustrates the people adopt agreed to work in partnership with government to establish justice, insure domestic tranquility, bequeath for the common defense, promote the general Welf are, and secure the ble ssings of liberty to ourselves and our posterity (Schwartz, n. d. ) illustrates that both the American people and government agree to work together to ensure the rights of the people will be protected at all times. The Constitution is a flexible, lawful document of rights and restrictions.The Articles of the Constitution affirm the shape of government, divided into three branches, which are given powers to keep the others in check to balance government. The amendments grant certain civil liberties, but same the articles, also assert specific rules and restrictions on those who are not granted civil rights. The philosophic beliefs of raw(a) rights to life, liberty, and property of John Locke are expanded into the Constitution, specifically the Bill of Rights (Raborg, 2008).By using the Bill of Rights from the U. S. Constitution as a foundation for police ethical motive training is better than using state ethics law, because officers have taken an oath to uphold the principles of th e Constitution. The major justification for corrective (criminal) law is prevention of harm. The social contract theory explains that law is a contract each individual gives up some liberties and, in return, is protected from others who have their liberties restricted as well.The interference of law in natural liberties kept to a minimum and should step in only when the liberty in question injures or impinges on the interests of another. The Social Contract Theory gives legitimacy to the American criminal justice system and the role of police in our society. The authority of police is derived from the people through the social contract, which holds that the purpose of government is to better protect the rights that people already naturally possess those of life, liberty and property (Moll, 2006).The social contract theory is the foundation which our criminal justice system is based upon. The government exists to serve the people, and to maintain the political power. Lockes ideas are the basic principle of American government today, Americans are free and have civil rights but when decisions are made in Congress, majority rules, but minority rights are protected (Raborg, 2008). The U. S.Constitution establishes the form of government the people have agreed to abide by in turn the government agrees to protect the people, was built on the beliefs of John Locke. When the Founding Fathers drafted the Constitution they left room for the Constitution to be modified to protect the people as society changes to ensure that the rights of the people are still being protected, and the government can provide more(prenominal) protection to the people without violating their given rights.Without the philosophical influence of John Locke on our Founding Fathers, I curio what our criminal justice system would be like. References Locke, John (1690) Two Treatises Government Project Gutenberg (10th edition)Retrieved February 27, 2010 from http//www. gutenberg. org/dirs/etext05/ trgov10h. htm Moll, Monica M (2006) meliorate American Police Ethics Training Focusing on Social Contract Theory and radical Principles Retrieved February 25, 2010 from http//www. forumonpublicpolicy.com Roland, John (1994).The Social Contract and Constitutional Republics Retrieved February 25, 2010 from http//www. federalobserver. com Raborg, Chris (2008) The Philosophical Influence of John Locke on the Fundamental Ideas of the United States Constitution Retrieved February 25, 2010 from http//www. marylandsar. org Schwartz, Ed (n. d. ) Social Contract Project Institute for the Study of Civic Values Retrieved February 27, 2010 from http//207. 245. 99. 38/socialcontract. html.

Indian Removal Act Essay Example for Free

Indian removal Act EssayKnown as having adopted an Indian child as his son, Andrew capital of Mississippi was preferably fond of the Indian race however, with pressure to expand due westward, he needed to transfer the Indians farther west and soon became their worst enemy. Andrew capital of Mississippis Indian Policy was to move the Indians westward as peacefully as possible, for the tribes that stayed in the East Coast were annihilated. Also, moving them West will help them live longer, and in that respect is a fair exchange for the tribes moving. Another important component is the touch of Western lands and the addition of American power this will add on to Americas size and increase Americas authority.Jackson validates his actions by saying he will pay for the land the Indians inhabit, pay for their long locomote West, also known as the Trail of Tears, and support them a little while their settling in. hot seat Jackson also said if they move west, they will enjoy sover eignty forever. Jackson made the prognosticate that with the Indians gone there will be less conflict between them and state governments, it will book for prosperous populations and cities to flourish, and the free land will add another line of defense for America.President Jacksons attitude toward the Indians in his speech reveals that he wants the Indians gone so America can progress land and grow stronger. He uses words like Red Men and Savages to describe them, so they come along like outcasts. He makes it sounds like the Indians are a nuisance and if they move, they will prosper as a people. Jackson says, perhaps cause them graduallyto cast off their savage habits and become an interesting, civilized, and Christian community. Overall, Jackson wants the Indians gone for his own benefit. He refers to them as uncivilized, uninteresting, and having savage habits, and was proving that he is just looking for a gain for his country, not the native people who have lived there forev er.

Anorexia VS. Bulimia Essay Example for Free

Anorexia VS. Bulimia EssayThe amount of pressure level for an adolescence to be skinny these days, is outrageous. Most eating disorders, like anorexia and bulimia, argon onset between mid to latish adolescence. 0. 5 per centum of womben suffer from anorexia, and one to three percent from bulimia. These are both serious psychiatric disorders that are mistaken for one another all the time. Admittedly, they do have many similarities, but rattling transparent differences. Anorexia and bulimia show many similar symptoms, which is one reason they get mistaken so often. Some of the symptoms are weakness and dizziness, tooth decay, obsession over food, constipation, irregular heartbeat, and swelling of the hands, feet, arms, and legs. One of the most distinct differences is that bulimia is categorized as a complex emotional issue, while anorexia is a combination of biological, psychiatric, and environmental issues. Although both are worried about their freight, they approach food s ituations very differently. Physical signs of bulimia are harder to recognize, unless on a very soulal level.Usually, there are no obvious signs of weight loss. This is because during an modal(a) eating binge, one whitethorn consume from three thousand to five thousand calories in an hour. after one feels a great since of guilt, making the decision to purge to make themselves feel better. What one doesnt realize is, vomiting after a meal will only eliminate fifty percent of the calories ingested. Resulting in that soul staying at a normal weight. However, the physical signs of anorexia are much more obvious.This is a disorder that causes people to obsess about their weight and the food they eat. They will pretend to eat or lie about how much food theyve actually ate. They will attempt to maintain a weight that is far below normal, starve themselves and exercise excessively. The thoughts of dieting, food, and their body take up most of their day. Resulting in rapid weight loss. For a person that suffers with bulimia overeating is more like a compulsion. A person begins to feel increasingly out of control.Although they may try, it is difficult to regain control without help. Anorexia, on the other hand, makes a person feel in control, over atleast one aspect in their life. When a person suffers with anorexia they may lose the ability to see their true self. This means that, no matter how skinny a person gets, its never enough to them. They developed strange or secretive food rituials and become very fixated with their body image, to the point that it causes major health risks. POWERED BY TCPDF (WWW. TCPDF. ORG).

Three Islamic Leadership Principles Theology Religion Essay

Three Muslim leadership Principles deity Religion EssayThis chapter elaborates and controvertes elements which contri excepte on the literature freshen. This chapter started with review of the job consummation, follows by the literature review on draws and then literature review on Islamic leaders. This literature was closely the kinship amongst Islamic Leadership principles towards Job Performance. The literature was then compressed into the conceitual framework that represents the organizing concept of the study conducted by the researchers.2.1 JOB PERFORMANCEAccording to the Murphy 1989, Job instruction execution is defines as behaviors that catch a relationship to the tendencys of the organization. Besides that, other definition of job performance as action and behaviors that keep back under each several(prenominal) that contributes to the organizational s goals and measured by the individual level of progress (Campbell, 1990). Kane (1986) defined job performance as a record of out gravels achieved in carrying out the job motive during the specified period. Alternatively, Rotundo (2000) argues that this definition includes a variety of job behaviors and that near behaviorscontribute to the employees duties and responsibilities, while other behaviors hush affect the goals of the organization but do non fall under duties and responsibilities. To understand the job performance is determine whether an individual job performance changes over time or still stable from yr to year. Job performance gouge be improved by with leadership, training, work experience, and also by mentoring or coaching.Job performance have to be differentiated amidst other measures of performance that atomic number 18 sometimes used interchangeably or maybe incorrectly so. The often way to measure job performance is a leader rate his or her employees job performance (Rotundo Maria, 2002). Some research has shown that leadership integrates a great deal of informatio n in these ratings. Performance measurement systems usually focus on the executive program or manager as the rater of the job performance.As the leader, the challenge is determine on how it affect individual behavior and the work situations can be structured to achieve maximum employee job performance. Effective leadership generates improved motivation and effort.2.2 LEADERSHIPNorthouse (2011), verbalize that being a leader is challenging, exciting plus rewarding, and carries a lot of responsibilities. A leader also should be fully aw be of the followers and their interests, ideas, positions, attitudes, and motivations.Leadership is masking the way and helping or inducing others to pursue it. This includes envisioning a desirable future, promoting a lead purpose or mission, supportive values and intelligent strategies, and empowering and engaging those entire concerned (Gill, 2011).Allio (2009), in his term has listed the big five ideas (1) good leaders have good character, (2) theres no best way to lead, (3) leaders must collaborate, (4) adaptability makes longevity possible and (5) leaders are self-made.However, a lot of the research in telephone circuit and management has considered organizations as a religion neutral sphere, and as a result religion was not deemed worthy of study (Majeed, Khalid and Khan, 2011). As researchers keep on discussing round leadership, they only focused on westerly business environment (Bass, 1999 Yukl, 2002 Fiedler, 1967 Stogdill, 1974).2.3 ISLAMIC LEADERSHIPThe Quran and hadith (the everyday actions and sayings of the Prophet) has explained about leadership qualities some fourteen centuries ago have only been discussed and emerged in the modern times. To thee a Book explaining All things, a Guide, a Mercy, And Glad Tidings to Islamics. (Al-Nahl, 1689). And We appointed, from among them, leaders, giving guidance under Our command, so long as they persevered with pains and continued to have faith in Our Signs. (As-Saj dah 3224). Abbas Ali (2005) mentioned in his book, Islamic Perspectives On centering and Organization, Islamic Leadership is a set of shared influence process. The Quran clearly calls for a leader to be flexible and approachable to followers and they comfort for committal with the presence of these qualities within an organization.Ibn Khaldun (1332-1406) and Ibn Taimiya (1263-1328) opinion about leadership has been accepted. Ibn Khaldun (p,112) stated that several qualities are important for a leader like, tolerance towards weak, forgiveness of error, patience and hospitality toward guests. Lacking of these skills may decrease the quality of good leader. Next, Beekun and Badawi (1998), stated that, one of the definitions of Islamic Leadership is, the effort that takes by the leader to seeks the voluntary participations of followers in order to achieve the organizational objectives. Moreover, the leaders must be the role models in the organization and consume them in way of happin ess in life (Abbasi, Rehman and Afsar, 2009).According to Moten (2011) he stated that the Western secular societies do not have a clear picture of leadership phenomenon from an Islamic Perspective. He added that there are several factors to describe reasons for the exigency of Islamic Leadership (Moten, 2011). Firstly, there is no distinction between the uncanny and temporal affairs in Islam whereby both lies down and moving together encircling all spheres of human life, (Moten, 2011). To strengthen this statement, Islam teachings according to Iqbal and Mohamad (1962), is not a departmental affair, it is neither mere thought, nor mere feeling, nor mere action it is an expression of the whole man. Secondly, Moten (2011) points out, the need for implementation of the Islamic Leadership is because based on central concept of Islam i.e., tawhid (unity and sovereignty of Allah), refuse the power of control and command to anyone but Allah, the creator and Nourishes of the universe. To support his statement, Moten referred the Quran (3189, 657), the command rests with none but Allah to disclaim anyone who claims absolute right and power over anything. Next, Islam perceives that every individual and society activity is for the stake of Allah, Moten (2011). Relation between one creaturess with other creatures is built upon his distinctive relation to Allah. Thus, it is not a dyadic relationship between two conceivers but it is a triadic relationship in that each is relating to other by dint of Allah as the intermediary, Moten (2011).After submitting the need for Islamic Leadership, Moten (2011) give his point of view on leadership in Islam. According to him, leadership in Islam is a process of communication and a moral activity between the equals directed towards reaching the organization goal, (Moten, 2011). He added, as the leader and the followers both understand the goal and actively joint together for the accomplishment of the goal, the accomplishment of tha t goal assumes the form of worship or ibadah, hence, the leadership in Islam can be seen as ibadah, (Moten, 2011).The Quran, Sunnah, and the jurisprudence give a comprehensive code of laws social, moral, political, administrative, economic, civil, religious, and respectable to guide the Muslim leaders to run Islamic organizations appropriately and effectively (Aabed, 2006).Ali (2009) mentioned that, leader is obliged and illustrates a willingness to listen, openness, and concern in dealing with subordinates or follower. Islamic Leadership is defined as a base of leadership principles extracted from the Quran and the biography of the Prophet Muhammad and his companions, structured of good and ethical leadership essential to guide organizations appropriately and effectively. Moreover, it made up noblest Islamic traditions of science, worship, justice, and Ihsan(doing good) and to hammer these values in Muslim, (Khaliq, 2009 Khan, 2007). Besides that, Islam jolly alongd the leaders to accept attention to followers needs. It is because, it is trusteeship of Allah, a given responsibility given from him and a service to the mankind, (Toor, 2007). If Allah puts anyone in the position of authority over the Muslims affairs and he secludes himself (from them), not fulfilling their needs, wants, and poverty, Allah will keep Himself away from him, not fulfilling his need, want, and poverty (Sahih Muslim).Leadership is a responsibility which is shared by all adults in a Muslim society as Islam point of view (Mohsen, 2007). As pointed out clearly by Prophet Muhammad in one of the hadiths, Every one of you is a shepherd and everyone is responsible for what he is shepherd of (Bukhari and Muslim).There are some sign for a Muslim that considered good in implementing Islamic values (Abdul Hakim, 2011). Islamic ideas in performance emphasize a high standard of trust, honesty and reliability toward overall behavior. The employees daily activities should be conducted in the str ictest obedience to Allah SWT commandments (Dr. Abdullah Mohammed Seidu).As mentioned by A. Hakim (2012), it is very important to understand the Islamic spiritual motivations, including faith, devoting and Islamic application rules. And they have to understand them completely (kaffah) spiritual motivation will give the urge to do the job as well as possible.Therefore, leadership development is one of the important subjects in Islamic teachings (Majeed, Khalid and Khan, 2011). From an Islamic perspective, followings are some of the key attributes for effective leadership legal expert (al Adl), Trust (al Amanah) and veracity (al Sidq). The organization performance and goals will be achieved in terms of employee performance and there comfort for commitment with the presence of these qualities within an organization. Following are three principles of Islamic Leadership.2.3.1 THREE ISLAMIC LEADERSHIP PRINCIPLESJustice (al Adl)The management leaders must behave with team members equitab le and fairly without any discrimination about their race, color or religion. Islam always called human being for doing justice to all. Besides that, the Quran also gives the heed to Muslims to be fair and just in any situation even if the decisions goes against their parents or themselves (Ather Syed Mohammad, Sobhani Farid Ahammad, 2007). Allah SWT saysO you, who believe Stand out firmly for justice, aswitness to Allah, even as against yourselves or your parents or your kin and whether it be against well-to-do or poor, for Allah protects both.(Surah An-Nisa, Verse-135). According to Imam Hasan (2011), the concept of justice flows directly from the law giver Himself, Allah (SWT) so that the council of jurists having the legislative function interpreted by the law by the direct source is the Quran and Hadith to come at a just decision on issues that beneficial to the community. These concepts from the merciful Allah (SWT) frees any individual from accusations as all decisions flow and are based on Allahs commands (Imam Hasan Qasim Okikiola, 2011).Trust (al Amanah)Trust plays an important role for a leader. Allah says in the Quran, Those who faithfully observe their trusts and their covenants, (2308), and Surely Allah commands you to make over trusts to their owners and that when you settle between people you judge with justice surely Allah admonishes you with what is excellent surely Allah is Seeing, Hearing, (0458), and O you who believe Be not unfaithful to Allah and the Messenger, nor be unfaithful to your trusts while you know. (0827). Leaders in organization should be a trustworthy soul and can be relying on (Alhabshi et. al, 1994).According to Yunus Mohamad, (2011) amanah is from the word Aman that gives a means like peace, no fear or threat but in Islamic terminology it means honesty and fulfilling the rights of people and Allah SWT. Mohammad Yunus on may 02, 2011Amanah is fulfilling responsibilities in a good manner, with all talent and potentials , it is an amanah but not fulfilling the responsibilities is a mistrust and deception.He it is that has made you inheritors in the earth if, then, any do reject (Allah), their rejection (works) against themselves their rejection but adds to the odium for the Unbelievers in the great deal of their Lord their rejection but adds to (their own) undoing. (Fatir, 3539).satinpod (al Sidq)According to Beekun and Badawi (2012), honesty of the leaders is considered as to the extent that there is consistency between word and action. Leaders do what they say they are going to do. The Prophet Moses himself is labeled as strong and trustworthy by one of the damsels (as in chapter 28 26) while the Prophet Joseph is cited as one who is truthful in the Holy Quran. (Chapter 12 46) Similarly, the Prophet Muhammad during his youth used to be calledSadiq(the truthful) andAmin(the trustworthy).Kirkpatrick and Locke (1991), said successful leaders are open with their followers, do not violate confidences , discreet and or raffishly reveal potentially harmful information.As cited in Kirkpatrik and Locke (1991), Kouzes and Posner conclude Honesty is absolutely important to leadership. If we are willing to follow a person, whether it is into a fight or into the boardroom, we first want to guarantee ourselves that the person is worth to be trusted. We need to know whether the person is being truthful, ethical, and principled. We want to be fully ensure in the integrity of our leaders.2.4 CONCEPTUAL FRAMEWORKTable 2.1 below was analysis of the independent and dependent variables of this research. The summary illustrates relationship between Principles of Islamic Leadership and Job Performance.Independent variable quantityDependent VariableIslamic Leadership Principles1. Justice (al Adl)2. Trust (al Amanah)3. Honesty (al Siddiq)Job PerformanceTable 2.1 Independent variables and Dependent VariableFigure 2.2 below illustrate the conceptual framework for this study. This figure demonst rates the relationship between Islamic Leadership Principles toward Job Performance.Islamic Leadership PrinciplesIndependent VariableJustice (al- Adl)Trust (al- Amanah)Job PerformanceHonesty (al Sidq)Dependent VariableIndependent VariableFigure 2.2 Conceptual Framework2.5 SUMMARYThis chapter appraises the relationship between Islamic Leadership principles towards Job Performance and the conceptual framework that presents the organizing concept of this study. Chapter 3 will discuss about the methodologies used by the researchers in order to collect and analyze the data of the study.

SWOT analysis of ananda himalayas

SWOT analysis of ananda himalayasAnanda Himalayas is a trend setting concept in two melodic phrase and luxurious spa.ananda Himalayas is a purpose of IHHR Hospitality owened by Mr Ashok Khanna.It is a luxurious spa situated in the tranquil Himalayan foothills,nested on a ampere-second acres e defer surrounded by graceful Sal forests overlooking the river Ganges,close to the towns of Rishikesh Haridwar.Ananda Himalayas was established in 2000 its Indias graduation destination spa.it is a pathway to the ultimate,discovered through the union of personify,mind soul.it provides a breathless redefine lifestyles with the long-familiar traditional Indian wellness regime of Ayurveda,yoga and Vedanta.IT is considered to be atomic number 53 of the best spa in the realism and also rated no.1 destination spa in the world by most of the travel agent as well as unfermentedspapers magazines(Travel and empty).Ranked by top new hotels of 2008by Conde nest traveller,76 hot spasacross globe by travel leisure and 26 best business hotels in South ASIA.Swot analysisStrengths-Location- situated in the green lush of Himalayas with internal flora and fauna.Heritage propertySpa- the only hotel with 21,000sq feet spa and first spa hotel in the country.Cuisine-food prep ared is contrary from routine prepa balancen and individu in ally intentional as per the body type and cooked without oil.Weakness-Cost- elbow manners are extremely expensive and not suited to home(prenominal) traveller.Limitations-hotel in the first place scissures spa and wellness packages ,limited to a less percentage of the society.Opportunities-Govt support- attract touring cars with new promotional schemes which results in high outbound tourists.Common wealth games- as games to be held in 2010,will be a boom for the industry. air hospitality- both with joint venture encourages in increasing travellers by offering cheap packages.Threats-RecessionCompetitors-many junior-grade hotels ope ned near about with cheap yoga n spa packages and it can reduce the rate of visitors to ananda. congenital hazards-like fire,flood etc.Cheap airlines packages- guest want to go international subsequently international air fair locomote down.Political issues-like good tax,labour union policies etc.Key-findings for Ananda Himalayas-biggest strength of Ananda Himalayas right now is its brand reputation be only spa in India(which is 50%)although it has to improve on weaknesses and less harvest-feastivity than its competitors.At the identical time,can increase the sale or mkt share with an increase in number of pack who want relief and better health(as it is health and wellness industry).Mission and Vision StatementMission-to create a singular design crossingoffer world class hospitality with a distinctive warmth and humblenessimprove and innovate constantlyto crate exceptional value for people,their individuality and to their growthVISION-to be a world-class hospitality chain in Indiabenchmark in spa industryto remove a world-class spa institute in Indiaexpending capacity of existing property as well as expending with more new properties.Ethos-E-empathyT-team maneuverH-h iodinstyO-ownershipS-selflessness bodily objectives-Increasing revenue from 500 m to 550.75 m.Reaching to 100% node satisfaction instead of 8.3 to 9.3%.Tar ingesting acquire from 45.64 to 58.42Taking gross gain ground ratio to 12-15%.Mktg Objectives -Increasing revenue from 50% to 100%Achieving customer satisfaction and quality standards to 100%Increasing profit from 80% to 100%Increasing growth profit ratio from 12% to 15%(CIRRUS 01 SEP 2008).Mkt section- foodstuff Segmentation broadly identifies the potential grocery stores from a general population for that refining and targeting. The foodstuff segmentation for ananda Himalayas will be crop on the two bases.1.geographic segmentation (it will contain both international and domestic markets)2.demographic segmentation.Geograph ical SegmentationCountry of Origin of Guests in Rishikesh lead hotelsCOMPOSITION quintet Star Deluxe and Five Star hotel%ASEAN2.4Australia2.1Canada1.6Carribbean0.6China3.4France2.0Germany6.6Japan3.2Middle East2.5Other European1.4Russia1.2SAARC1.0South Africa1.4UK8.4USA24.8Other37.4Total100(FHRAI, Indian Hotel Industry Survey 2008-2009)The table in a higher place shows the percentages of people from varied origin that prefer staying in the five star deluxe and five star hotels in Rishikesh. According to this survey done by FHRAI, the number of tourists from US(24.8%) is the maximum which is look oned by UK(8.4%) and Germany(6.6%) which incur a marginal difference between them. These statistics clearly show us that there is a decent follow of tourists from The US for which we already have a substantially market. Therefore, there is a scope for targeting more people from UK and Germany. Though, we still cannot target a specific market with these statistics alone which will be do ne in the later partsDemographic SegmentationForeign tourist arrival in India on the bases of sexual activity(FHRAI, Indian Hotel Industry Survey 2008-2009)For the division 2006, the percentage of foreign male tourists was 57% against the female tourists which comprises of 36%. Whereas, there are 7% of the tourists which did not report and are missing from the stats.Similar is the case for the domestic tourists as well. The percentage of men travelling is slightly high than that of females all over India.Therefore, by evaluating all the data stimulaten above, we have chosen a diametricaliation market segment method to avow the target markets. Our specific target market will beForeign business travellers from UK and Germany national tourists- leisure with high income (4.9% in all of India)Meeting ParticipantsTarget Market- somatic- as this hotel is situated in a religious tourist place.Leisure- this can be the major target market as it is basically a health and wellness spa. it attracts tourists who wants to rejuvenate.Groups- groups improves sales as well as provides hotels a good market reputation and also capture major share of market.Positioning-Market PositioniningPerceptual function Foreign Business TravellersExpensive high ModerateService Ista .Less Expensive(naresh k.malhotra(marketing research p-700)Domestic TouristsExpensiveHigh ModerateService ServiceIsta .Less Expensive(naresh k.malhotra(marketing research p-700)Key-findings for market view-If we take price and customer satisfaction ratio into consideration, Ananda has lower price than its competitors and a good customer satisfaction but not the highest.If factors like brand reputation and value for money is considered than it has got the highest brand name.Corporate marketing strategy-objectivesStrategic tacticsImplementation periodrevenue500 m to 550.75m tie-up with the travel agencies.Air-line packagesCorporate gradeGroup ratesShould start from aprilShould start through out the yearCustom er relationship8.3m to 9.3mSet-up of confused information centresStart from april and should continue through out the year.Total profit45.64m to 58.42mCutting down all unnecessary spendingsThrough out the yearsProfit percentage12-15% tag on supporter with packagesStart from aprilMarketing strategy-As per the carrefour our hotel is offering,most of the facilities are delivered directly.to seduce it more prospering we select to promote our proceeds in market to increase market share.this can be done through discordant channels of advertising(travel agency,media advertising).As our target market is incorporate and foreign clients so for this we wish to tie up with prospective business to enhance the sale.hotel is in the growth level as per increase life cycle,but due to inlet the market share percentage has gone down.to come out of this,we are going to character the differentiationmarketing strategy.in this,the focus will be on different market segment with matched price and product with quality assist.An early(a) reason is our target market is divided into small segmentations so,can substantially increase our market share through these segmentations.our brand strategy is to provide high level of operate and customer satisfaction with low rates and first objective is to increase the market share.The marketing flux strategy is based upon the two ps factors.we consider price and product.our aim is to provide different jazz than other hotels and increase market share by establishing the brand value with in the customers.Markets Ansoffs Matrix live NewProducts Products3.product development1.Market Penetration ExistingMarkets4.diversification2. Market DevelopmentNewThe Ansoffs Matrix shows four different ways of marketing. It is basically a combination of four similar but different things. Existing Products and new products ,and, existing markets and new markets. In the case of the hotel ananda, we are going to follow the two methods that are Market Penetration and Market Development as shown in the figure above. We already have a product with us and we do not scheme to create or add something new to our product line. Our plan is to enter further into the markets that we are already in. As explained earlier, we plan to increase our market share at heart the same market and try to make up the customers who fall in the same category but different profiles.The second plan is to create new markets with our existing product to offer the customers. In this case we have planned to create a new target market in the form of the domestic tourist which comes for purpose of leisure and holidaying. This is being done because according to the research that we have done in the blood it shows us the scope of the domestic tourists. Another reason that supports this strategy is that we also have the right large-minded of product offering for this market.Budget-Financial Report Percentage of Revenue (2008-2009)HotelsanandaGrand hyattsherat onsVivanta(taj)Occupied dwell Hotel33,69922,20638,72939,828Occupancy percentage55.4%63.4%66.7%65.7%Rate per room$209.59$220.09$203$186.59Room Revenue65.20%66.8%63.9%55.7%F B Revenue23.5%20.8%26.3%31.4% bed covering conferences6.6%9.2%2.0%9.7%other4%2%7%3%Total100%100%100%100%Imp- subject to further researchEvaluation of marketing plan for ananda Himalayas-Objective Increasing customer satisfaction level from 6.2 7.5Key transaction Indicator Customer Satisfaction SurveysFrequency of Evaluation monthlyObjective Increasing Revenue from 500m 550.75m.Escalating profit from 45.64m 58.42mKey Performance Indicator Revenue Report, Financial visitFrequency of Evaluation AnnuallyObjective Growing profit ratio 12.00% 15%Key Performance Indicator Monthly Revenue reports, Cash flowFrequency of Evaluation MonthlyNote (subject to further research)Contingency plan-In the event that send worded marketing plan measures prove to be ineffective or below threshold following measures are suggeste dency plan-1. PRICE+PROMOTION Cruise liners+ vacations for students.2. PRODUCT + indue slant change the product operate.3. PROCESS+PEOPLE Can stick to same old fosterage methods) only to 10% of stock per store.4. Cost cutting and cost management regards to budgeting and investment plans.The product offerAnanda, Himalayas offers a wanton and contemporary rooms with a beautiful view of landscape grounds.this hotel has 21,000 square feet spa(only one in India).all rooms are designed with a high level of comfort and as per the indispensableness of guests.Along with rooms this hotel offers a range of packages that includes scheduled aerobics,hiking trips in the foothills of Himalayas,meditation and yoga classes,wellness and treatment packages,cooking classes etc.this hotel has 75 deluxe rooms,5 suites and 3 villas.all rooms are equipped with all modern amenities.Pricing strategies-Pricing of necessity to be dogged as plays a very vital share in hotel growth.every hotel has a s et target and goal,due to turning point prices have come down. rate rationalization is the biggest change after recession.Penetrating set strategies following this strategies would sustain ananda hotel to capture more portion of market share. In this strategy ananda hotel would be offering guests competitive rates with best standards of service which could be given in same class of hotel. Following penetrating price strategies would help ananda strengthening its position in market and establishing its brand name among customers. Penetrating pricing strategies would give elasticity to demand.Competition based pricing strategies Keeping an close eye on every shade of your competitor is very essential, specially pricing strategies. Price is the only factor which would play prime constituent in attracting customers. Competition based pricing basically means pricing according to your competitors and try good-looking better or something unique to them which would be our unique selli ng point of business. Competition based pricing will help ananda to fight competition and establish its market.Promotion-Corporate and commercial ratesAir-lines packagesCorporate packagesGroup discounted ratesOff-season special packagesOn-line dealsPromotional spa packagesAnanda place in tourism governance-Ananda is a hospitality service provider in destination. Destination is composed of different elements that together make up a destination mix. Basic components of destination mix are facilities, attraction, infrastructure, transportation and hospitality service provider commonly use as acronym FAITH (Weaver Lauton 2005).Ananda is an established name in hospitality service sector, just because of rescission it lost its market share and profit started declining. To revive from the situation of rescission ananda need to establish cordial relation with other component of Destination Mix. It has seen that hospitality service provider cant alone make tourist experience better of visit ing place. The hospitality service provider needs to work in coordination with other component so that tourist can get better work and he is satisfied with hospitality given to him. For example- Guest comes from united kinghdom to attend seminar or companys meeting when he would arrive airport first thing he would require would be transportation to hotel, after reaching hotel he would require facilities that would support his travel purpose. If guest would be getting all these facilities without bickering he would be a satisfied guest and repeat guest in future or guest commercially important person for hotel(CIP) for hotel who could give more business to hotel in near future.We would suggest ananda to apply push strategy. This strategy involves pushing the product through distribution channel to final consumer. crowd together strategy will induce distribution channel to put more effort for selling the hotels room and service as they would be having personal motive or interest t hat is profit or cathexis from hotel by doing so. Using push strategy will help ananda hotel to increase scope of capturing more market because by choosing distribution channel we could widen scope of advertisement and promotion of our products. For example hotel ananda could give profitable offers to travel agent like 10% of room cost as commission in accessory to their normal commission for booking. A push strategy provides an incentive for channel member to promote product to their customer or push product through distribution channel (Kotler, Bowen., Makens2006 pg 561).People-Orientation destinationChangeInternal marketingProcess-Process ananda hotel is using is based on technology and e-marketing. sensual evidence-Brand image related to vision position.surround-The situation analysis that can be done for the hotel will include all the external factors which have an effect on the working of the hotel. These external factors can be studied by the help of PESTEL (political, ec onomic, accessible, technological, environmental, legal) analysis and how these factors affect the working of the hotel. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization. (Edmonstone, Havergal, 1999).Political Environment this includes all the judicature policies, the laws in which the hotel has to deal and the pressure groups which affect the hotel performance. The Political mental unsoundness such as tax rates and other matters like the policies and rules with which the hotel is concerned. The hotel has to be in the parameters of govt policies and have to follow all the rules and regulations.Economic EnvironmentThis environment mainly deals with the money capacity of the consumer.this plays a vital role in deciding the promotion or downfall of the hotel business.The economic meltdowns lead to a downfall in the tourism sector, leading to a drop in the business of the hotel. The frugalit y has started to improve and the international corporate travelers who form the major part of the target market of the hotel have once again started to come to the hotel. The economy will need some time to improve and this time can be utilized to make new marketing strategies which will attract more such travelers and suits their needs as well.Socio-Cultural EnvironmentIt includes behaviors, perceptions, choices and the set of various individuals who constitute the society. This part includes both the employees and the society in which the hotel is working. The hotel needs to keep proper address of its employees and their needs in order to achieve high standards of work. The hotel also has some social responsibilities. The hotel can social events, the earnings of which can go for charity, it can also have an effective disposal system for garbage, water supply and gases which may help in maintaining a healthy environment for the society around it.Technological EnvironmentThese fac tors act as the facilities in the hotels and are also the main aspects which help in the differentiation of one property to another. The ananda hotel has all the modern technologies being used forthe spas compared to other hotels. The hotel can always come up with some innovative ideas to place itself at a better position than its competitors.Natural EnvironmentThe natural environment does not have much effect on the business of the hotel as anada,Himalayas situated in the beautiful landscape of Himalayas with natural and pollution free environment. This factor effects only when the marketers can use it for the promotion of the hotel.Legal EnvironmentThis part includes the various rules and the policies that the hotel needs to follow in order to fade the operations efficiently. These legal issues include the payment of taxes, giving proper remuneration to the staff, following of the legal government policies and others. Tax paid by tourists in India is the highest in the world, Ind ian hotels charge about 40% taxes compared to other Asian countries where it varies between 3% and 6%. (World travel and tourism council, 2010). Such factors as mentioned above shows the different legal requirements that are expected to be fulfilled by the hotel.Proposed environmental Scanning System for anada,Himalayas hotelEnvironmental FactorSource of InformationPerson ResponsibleFrequencyCompetitorsNewspapers rung/ solicitudeDailyGuestsStaffDailyMagazineschargeWeekly internetStaff/ ManagementWeeklyAnnual ReportsManagement periodicCustomersCustomer feedbackStaffDailyStaffManagementWeeklyTravel agentsManagementMonthly unshakable guestsStaff/ ManagementMonthlyInternetStaff/ ManagementWeeklyEconomicEconomic newslettersManagementWeeklyNews papersManagementWeeklyInternetManagementWeeklyAverage room ratesAccountant/ ManagementDailyBalance sheetsAccountant/ ManagementYearlyInternetManagementMonthlyTechnologiesTrade magazinesManagement/ Department headsMonthlyTrade showsAccountant/ Mana gementYearlyInternetManagementMonthlyNewspapersManagementWeeklyTelevisionManagementDailyThe above mentioned three name areas need to be followed for the purpose of the environmental scanning.The hotel became one of the top rated hotels in the rishikesh, but due to the recession in late 2008 most of the business was lost. The above mentioned SWOT and PESTEL analysis, if followed properly, will help the business to reach high levels of business and market share.Service Concept/productivity-Anada,Himalayas could get competitive advantage if, they properly plan and implement their supporting products. They must meet customers needs and expectation, to overbeat their competitors (Hertneneky, B,P.2006. p.g 281). In this critical stage of revitalizing from rescission, ananda hotel should not only concentrate on providing core product or basic product that would be food, shelter, and safety of guest. They should look upon providing augmented or supporting products, which are very importa nt for delivering quality service and meeting expectation of guest. The augmented product includes accessibility, atmosphere, customer interaction with service organization, customers participation and customer interaction with each other (Kotler, Bowen., Makens2006 pg 307). Augmented product is important to be understood because it tells what is delivered and how is to be delivered. ananda hotel have to work seriously upon this service concept of augmented product because these product have huge impact on guest and will help to capture major portion of markets, by customer satisfaction which is secernate element in hospitality industry.Facilities we are providing are-Wi-Fi internet access ananda hotel can provide Wi-Fi anytime anywhere, whether in-room, by the pool or in other public areassleep comfort ananda hotel can provide ergonomically designed beds and a pillow menu with a wide range of comfort pillows.Business Centre High speed internet access and board room style meeting rooms.Spa 21,000 square feet spa with all the required equipments.Pool Fitness Centre ananda hotel is giving temperature controlled swimming pool for all seasons, state of the art gymnasium with personal trainers.Tailor-made food-ananda provides food as per the customer body type and known for cooking without oil.food is inspired by ancient times and prepared with natural ingredients.Organisation-The best part about anand,Himalayas is its staff as all staff is between the age of 21 to 35,customer oriented,friendly,well versed with the knowledge of therapies.they should have this kind of staff only as customer should feel at home and comfortable only than they will be able to enjoy the treatment.strategy-Advertisement it is one of the major promotional joyrides which can be used by hotel anada,Himalayas for promotion of their products and services. Advertisement could be one the very triple-crown tool which can be used for increasing market share. If advertisement is well positi oned and planned it could help to overcome competition and help to revive from recession (Jhon,L.2009.p.g 6). Various form of advertisement which is used for promoting its products and services could be1.Internet This is one of the most widely used medium through which hotels can promote its product and services. It could be very effective in promoting products and services.2.Printed Media For example magazine, journals and news papers. This is very useful because it would help promoting product among corporate clients and corporate employee.3.Visual Media For example television, this is said to be very effective as it gives both visual and audio effect to guest. They can actually feel the product or services.4.Sales promotion They attract consumer vigilance and provide information that may lead the consumer to buy the product. Ananda can use sales promotion tool as to get quicker and stronger response from consumer. Various sales promotion tools which can be used could be5.Prom otional letters to existing guests ananda hotel can send promotional letter which includes lucrative discount offers, and various packages at discounted rates. This strategy would help ananda from recovering from recession and capturing more shares in market.distributional StrategyDistributional strategies which can be used by hotel ananda for capturing market share and overcome competitors could be-1.Trade Show This could be very effective in distributing of products and service because trade shows are being attended by various travel agents and travel tour operator. This would help them to build cordial relation with them, in return of that we could business from them.2.Exhibitions these are very important in distribution of the hotels product and services as during exhibition hotel managers could get chance to interact with other hotel managers and managers of other companies to whom they could explain their product or service which could help in increasing sales revenue.3.Airli nes magazines in airlines and airline companies could be important source for distribution of product and services of hotel.4.Corporate Companies Relation with corporate companies and advertisement in corporate magazine could help in promoting hotels product services.