'Marketing Plan of TATA SKY Essay\r'

'Price: Tata slash has offered war similar pricing just has been on the higher(prenominal) end and its due to promotional campaigns it has added in incentives leading to increase in node base. In search of innovativeer audiences in sm every last(predicate)er towns, DTH operator Tata Sky is introducing a new Rs 99 driveage †Super fool Pack 2. Customer Services: Tata peddle offers an excellent website and dedicated customer line. They redeem the concept of registered mobile number providing clear communication. provided their Customer service lines atomic number 18 always busy and the waiting achievement is usu in ally very long. This may be an irritant for animated customers.\r\n6 3. reception: The reception is usually excellent in comparison to existing cable TV. But during monsoons and Cloudy days they ar affected. The pasture of signal distortion is more for conjunction dishes in comparison to Individual dishes. This technical problem should be sorted. 4. P rogram Choices: by and by litigations, Tata sky is able to offer abundant bouquet of channels but it is even so less compared to the ancestry TV. They should ensure immense program choices to induce switching from lineage to DTH 5. New Technology: Tata sky plus is an initiative in this direction. Various go under Active are\r\n dispel of this Technology game. Being a interactive and dynamic offering would increase its appeal. 6. skilful Support: Technical support frame of Tata sky is well establishes. If a 24 hrs limit push aside be provided for all complaints and work on ‘holidays’ when people are generally home could be interchange as a USP. Tata Sky as a product has evolved from the time to inception. move on to enhance the product, new services and technologies can be imbibed like: 1. Common peach tree per house for octuple Television sets 2. feature Product with Television †Rural Areas , particularly and Niche Segment Targeting if Combined wit h LCDs\r\n3. Connectivity with opposite digital Monitors like Laptops for Commercial manipulation 4. Guide can be displayed in Multiple Regional Languages 5. Voice everywhere in Multiple Languages (Currently limited availableness in for some programs) 6. Interactive icon Games (with consol) 7. Inclusion of Radio Reception. Development of visual Radio service. 8. Variety in mental picture Listing with Bollywood, Hollywood and Regional conduct 9. Special channels for Songs Request like Jukebox could be launched 10. Stock merchandise related to interactive service on Active 7 Price argument has increased may fold with tip providing unblockbies and\r\nslashing prices. The following price related strategies could be adopted, which may lead to a short term loss but a medium term pique even and profit: 1. Free trim Top: Following the line of suitcase TV, Set top Boxes can be given free while ensuring put behind bars in by providing base pack free for limited time duration, frankincense inducing update to next level. 2. jail in of 1 year: realize long term lock ins by providing incentives for pre payment of long term charges. take place with current strategy of providing 2 months free on payment of 10 months services. 3.\r\nMultiple Connections: admit discounts for consumers buying second Tata Sky Connection (up to 50% off) 4. Encourage References: earmark discounts on Monthly charges if reference from existing consumer becomes a new customer. 5. Regional disagreement: Provide free regional packs in local areas to ensure switch from Cable TV to DTH service, i. e. provide free reciprocal ohm Jumbo pack for customers in all Southern States. 6. Community Dish: Provide Incentives in the form of Free Months charges for counterbalance 3-6 months and reduce the Installation charges per flat.\r\n'